Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad

Tourism in Malaysia has evolved significantly, from providing nature and heritage tourism related activities to the creation of fun and leisure related experience to cater the needs of specific market. Consequently, building theme park as one of tourism product to stimulate tourist’ fun and leisure...

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Main Author:	Ahmad, Murni Azila
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16691/2/TM_MURNI%20AZILA%20AHMAD%20HM%2013_5.pdf
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id	my-uitm-ir.16691
record_format	uketd_dc
spelling	my-uitm-ir.166912019-02-04T05:38:23Z Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad 2013 Ahmad, Murni Azila Tourism in Malaysia has evolved significantly, from providing nature and heritage tourism related activities to the creation of fun and leisure related experience to cater the needs of specific market. Consequently, building theme park as one of tourism product to stimulate tourist’ fun and leisure demand were undertaken by developed countries especially emerging markets like Thailand, Indonesia, Singapore, including Malaysia. This study aimed to examine the effect of destination attributes towards visitors’ satisfaction as well as the visitors’ behavioural intentions by referring to Legoland Theme Park in Malaysia context. By using quantitative approach, the experiences of 384 visitors of Legoland were discovered. Descriptive statistic, correlation and multiple regression analysis were run to analyze the data, using Statistical Program for Social Analysis (SPSS) version 20. Through the analyses, some useful insights or predictors on the issues of visitors’ interest were obtained. Most importantly, the findings reveal that entertainment attributes contributes to high satisfaction level of the Legoland Malaysia visitors as well as the intentions to revisit and recommend in the future. However, the result of this study might not fit to be applied to other theme park related research, due to limitation of the contextual setting. The findings provide appropriate responses which believed to be important for the related authorities in continuously promoting theme park as tourism product, thus to be considered as a pioneering effort in producing research papers particularly related to theme park development in Malaysia. 2013 Thesis https://ir.uitm.edu.my/id/eprint/16691/ https://ir.uitm.edu.my/id/eprint/16691/2/TM_MURNI%20AZILA%20AHMAD%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Tourism in Malaysia has evolved significantly, from providing nature and heritage tourism related activities to the creation of fun and leisure related experience to cater the needs of specific market. Consequently, building theme park as one of tourism product to stimulate tourist’ fun and leisure demand were undertaken by developed countries especially emerging markets like Thailand, Indonesia, Singapore, including Malaysia. This study aimed to examine the effect of destination attributes towards visitors’ satisfaction as well as the visitors’ behavioural intentions by referring to Legoland Theme Park in Malaysia context. By using quantitative approach, the experiences of 384 visitors of Legoland were discovered. Descriptive statistic, correlation and multiple regression analysis were run to analyze the data, using Statistical Program for Social Analysis (SPSS) version 20. Through the analyses, some useful insights or predictors on the issues of visitors’ interest were obtained. Most importantly, the findings reveal that entertainment attributes contributes to high satisfaction level of the Legoland Malaysia visitors as well as the intentions to revisit and recommend in the future. However, the result of this study might not fit to be applied to other theme park related research, due to limitation of the contextual setting. The findings provide appropriate responses which believed to be important for the related authorities in continuously promoting theme park as tourism product, thus to be considered as a pioneering effort in producing research papers particularly related to theme park development in Malaysia.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Ahmad, Murni Azila
spellingShingle	Ahmad, Murni Azila Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad
author_facet	Ahmad, Murni Azila
author_sort	Ahmad, Murni Azila
title	Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad
title_short	Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad
title_full	Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad
title_fullStr	Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad
title_full_unstemmed	Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad
title_sort	destination attractiveness of a theme park: legoland theme park malaysia / murni azila ahmad
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16691/2/TM_MURNI%20AZILA%20AHMAD%20HM%2013_5.pdf
_version_	1783733541934202880

Destination attractiveness of a theme park: Legoland Theme Park Malaysia / Murni Azila Ahmad

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