Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin

The retail industry in Malaysia is growing by leaps and bounds and has contributed significantly towards the economic development. The contribution of shopping towards overall holiday satisfaction is essential that required concerted effort by the Malaysian authorities to ensure Malaysia is among th...

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Main Author:	Shamsudin, Noorsyafiqah
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Customer services Customer relations Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/16694/1/TM_NOORSYAFIQAH%20SHAMSUDIN%20HM%2013_5.pdf
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id	my-uitm-ir.16694
record_format	uketd_dc
spelling	my-uitm-ir.166942022-04-11T02:49:00Z Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin 2013-06 Shamsudin, Noorsyafiqah Customer services. Customer relations Department stores The retail industry in Malaysia is growing by leaps and bounds and has contributed significantly towards the economic development. The contribution of shopping towards overall holiday satisfaction is essential that required concerted effort by the Malaysian authorities to ensure Malaysia is among the top of the list for the tourist shopping destination. Previously, research looked at the importance of price and location of the shopping mall but less attention was paid to the assortment, atmosphere and services especially in Malaysia. This study aims at examining the outlet mall attributes towards visitor’s satisfaction and therefore the correlational study was conducted to satisfy this objective. This study used convenience sampling method and managed to interview 250 respondents. The result shows that atmosphere, assortment and accessibility are the top three attributes that has a strong relationship with visitor’s satisfaction. Outlet mall management must properly manage these attributes and highlights them in the future marketing activities in order to improve satisfaction, and in turn increase profitability. 2013-06 Thesis https://ir.uitm.edu.my/id/eprint/16694/ https://ir.uitm.edu.my/id/eprint/16694/1/TM_NOORSYAFIQAH%20SHAMSUDIN%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management Jamaluddin, Raziff
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Jamaluddin, Raziff
topic	Customer services Customer relations Department stores
spellingShingle	Customer services Customer relations Department stores Shamsudin, Noorsyafiqah Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin
description	The retail industry in Malaysia is growing by leaps and bounds and has contributed significantly towards the economic development. The contribution of shopping towards overall holiday satisfaction is essential that required concerted effort by the Malaysian authorities to ensure Malaysia is among the top of the list for the tourist shopping destination. Previously, research looked at the importance of price and location of the shopping mall but less attention was paid to the assortment, atmosphere and services especially in Malaysia. This study aims at examining the outlet mall attributes towards visitor’s satisfaction and therefore the correlational study was conducted to satisfy this objective. This study used convenience sampling method and managed to interview 250 respondents. The result shows that atmosphere, assortment and accessibility are the top three attributes that has a strong relationship with visitor’s satisfaction. Outlet mall management must properly manage these attributes and highlights them in the future marketing activities in order to improve satisfaction, and in turn increase profitability.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Shamsudin, Noorsyafiqah
author_facet	Shamsudin, Noorsyafiqah
author_sort	Shamsudin, Noorsyafiqah
title	Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin
title_short	Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin
title_full	Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin
title_fullStr	Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin
title_full_unstemmed	Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin
title_sort	destination attractiveness of a shopping mall: johor premium outlet / noorsyafiqah shamsudin
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16694/1/TM_NOORSYAFIQAH%20SHAMSUDIN%20HM%2013_5.pdf
_version_	1783733542730072064

Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin

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