Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin

The retail industry in Malaysia is growing by leaps and bounds and has contributed significantly towards the economic development. The contribution of shopping towards overall holiday satisfaction is essential that required concerted effort by the Malaysian authorities to ensure Malaysia is among th...

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Bibliographic Details
Main Author: Shamsudin, Noorsyafiqah
Format: Thesis
Published: 2013
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