British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai

Purpose of this study is to analyze the determinants of British tourist intentions to revisit Malaysia and also paying special attention to the effects of motivations and satisfaction. British tourists can be categorized as quality tourist and has enormous purchasing power when refers to their excha...

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Main Author: Rojulai, Noriman
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/16699/2/TM_NORIMAN%20ROJULAI%20HM%2010_5.pdf
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spelling my-uitm-ir.166992019-02-27T04:20:01Z British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai 2010 Rojulai, Noriman Travel and state. Tourism Purpose of this study is to analyze the determinants of British tourist intentions to revisit Malaysia and also paying special attention to the effects of motivations and satisfaction. British tourists can be categorized as quality tourist and has enormous purchasing power when refers to their exchange rate. Satisfied British tourists may recommend Malaysia to others and may repeat their visit to Malaysia. Therefore, to understand their preferences is crucial in order to maintain existing tourist and attract new tourist from United Kingdom. Data was gathered by self-administered questionnaire at Kuala Lumpur International Airports (KLIA), Low Cost Carrier Terminal (LCCT) and Malaysia Tourism Centre (MTC). From the findings, the study revealed that there is a mix of pull and push factors. Top motivational factor was the push factor where the British tourists tend to experience different lifestyles and was followed by pull factors which are to enjoy the beautiful environment, scenery and beaches. The study also proofed that satisfaction mediate the relationship between motivation and post travel behaviour. The result obviously showed that satisfaction played the intervening role in influencing British Tourist to revisit Malaysia. The overall findings of this study provide valuable information and at the same time being an eye-opener for the government especially Ministry of Tourism and other related organization in providing and improving the products, facilities and services offered to the tourist especially British tourist. 2010 Thesis https://ir.uitm.edu.my/id/eprint/16699/ https://ir.uitm.edu.my/id/eprint/16699/2/TM_NORIMAN%20ROJULAI%20HM%2010_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Travel and state
Tourism
spellingShingle Travel and state
Tourism
Rojulai, Noriman
British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai
description Purpose of this study is to analyze the determinants of British tourist intentions to revisit Malaysia and also paying special attention to the effects of motivations and satisfaction. British tourists can be categorized as quality tourist and has enormous purchasing power when refers to their exchange rate. Satisfied British tourists may recommend Malaysia to others and may repeat their visit to Malaysia. Therefore, to understand their preferences is crucial in order to maintain existing tourist and attract new tourist from United Kingdom. Data was gathered by self-administered questionnaire at Kuala Lumpur International Airports (KLIA), Low Cost Carrier Terminal (LCCT) and Malaysia Tourism Centre (MTC). From the findings, the study revealed that there is a mix of pull and push factors. Top motivational factor was the push factor where the British tourists tend to experience different lifestyles and was followed by pull factors which are to enjoy the beautiful environment, scenery and beaches. The study also proofed that satisfaction mediate the relationship between motivation and post travel behaviour. The result obviously showed that satisfaction played the intervening role in influencing British Tourist to revisit Malaysia. The overall findings of this study provide valuable information and at the same time being an eye-opener for the government especially Ministry of Tourism and other related organization in providing and improving the products, facilities and services offered to the tourist especially British tourist.
format Thesis
qualification_name Master of Philosophy (M.Phil.)
qualification_level Master's degree
author Rojulai, Noriman
author_facet Rojulai, Noriman
author_sort Rojulai, Noriman
title British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai
title_short British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai
title_full British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai
title_fullStr British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai
title_full_unstemmed British tourists’ travel motivation, satisfaction and post travel behaviour towards visiting Malaysia / Noriman Rojulai
title_sort british tourists’ travel motivation, satisfaction and post travel behaviour towards visiting malaysia / noriman rojulai
granting_institution Universiti Teknologi MARA
granting_department Faculty of Hotel and Tourism Management
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/16699/2/TM_NORIMAN%20ROJULAI%20HM%2010_5.pdf
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