The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan

The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism p...

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Main Author:	Abd Hadi Khan, Nur Farihin
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf
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id	my-uitm-ir.16700
record_format	uketd_dc
spelling	my-uitm-ir.167002022-04-11T03:35:42Z The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan 2013-06 Abd Hadi Khan, Nur Farihin The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism particularly in Malaysia are still very limited. Thus this paper fills the gap in examining the psychological drivers in a film or TV show that encourages tourist visitation, from the Malaysian viewers’ perspectives. Grounded with the 3P’s (Place, Performance and Personality) Pull Factor theory suggested by Gjorgievski and Trpkova (2012), this study examines how the effects of “Place”, “Performance” and “Personality” Pull Factor lead to trigger the viewers’ travel intention. Only 3P’s Pull Factor theory was referred to in this study, thus future research utilizing push factor theory may be beneficial. Data was collected from Malaysian viewers’ by using self administered questionnaire and was analyzed using Statistical Program for Social Analysis (SPSS) version 20. Through a series of descriptive and inferential analysis such as Standard Multiple egressions and One-way ANOVA, some meaningful results were obtained. Findings revealed that from the Malaysian perspectives, the 3P’s Pull Factor theory is recognized as the contributor towards viewers’ travel intention to film destinations. The significant effects of the 3P’s Pull Factor theory towards viewers’ travel intention have given some implication not only to the academic perspectives, but also practical perspectives, namely film makers, destination developers and promoter as well as relevant tourism authorities. 2013-06 Thesis https://ir.uitm.edu.my/id/eprint/16700/ https://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management Sumarjan, Norzuwana
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Sumarjan, Norzuwana
description	The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism particularly in Malaysia are still very limited. Thus this paper fills the gap in examining the psychological drivers in a film or TV show that encourages tourist visitation, from the Malaysian viewers’ perspectives. Grounded with the 3P’s (Place, Performance and Personality) Pull Factor theory suggested by Gjorgievski and Trpkova (2012), this study examines how the effects of “Place”, “Performance” and “Personality” Pull Factor lead to trigger the viewers’ travel intention. Only 3P’s Pull Factor theory was referred to in this study, thus future research utilizing push factor theory may be beneficial. Data was collected from Malaysian viewers’ by using self administered questionnaire and was analyzed using Statistical Program for Social Analysis (SPSS) version 20. Through a series of descriptive and inferential analysis such as Standard Multiple egressions and One-way ANOVA, some meaningful results were obtained. Findings revealed that from the Malaysian perspectives, the 3P’s Pull Factor theory is recognized as the contributor towards viewers’ travel intention to film destinations. The significant effects of the 3P’s Pull Factor theory towards viewers’ travel intention have given some implication not only to the academic perspectives, but also practical perspectives, namely film makers, destination developers and promoter as well as relevant tourism authorities.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Abd Hadi Khan, Nur Farihin
spellingShingle	Abd Hadi Khan, Nur Farihin The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
author_facet	Abd Hadi Khan, Nur Farihin
author_sort	Abd Hadi Khan, Nur Farihin
title	The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_short	The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_full	The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_fullStr	The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_full_unstemmed	The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_sort	effects of place, performance and personality (3p’s) pull factor of screen tourism and viewers’ travel intention / nur farihin abd hadi khan
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf
_version_	1783733543467220992

The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan

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