Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip

Looking into the tremendous growth of international students pursuing their higher education in Malaysia, it is common for them to experienced culture shock symptom which is an excessive feeling on situation that they are not familiar yet. Despite experiencing culture shock, international students a...

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Main Author:	Mohd Sanip, Nurul Amira
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16710/2/TM_NURUL%20AMIRA%20MOHD%20SANIP%20HM%202013_5.pdf
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id	my-uitm-ir.16710
record_format	uketd_dc
spelling	my-uitm-ir.167102019-02-04T00:39:22Z Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip 2013 Mohd Sanip, Nurul Amira Looking into the tremendous growth of international students pursuing their higher education in Malaysia, it is common for them to experienced culture shock symptom which is an excessive feeling on situation that they are not familiar yet. Despite experiencing culture shock, international students are also vulnerable to the process of acculturation towards the host country regardless of uncertainty feelings of avoidances on certain changes such as food, culture and society. Therefore, this current study investigates the influences of acculturation and uncertainty avoidance among the international students towards their acceptance on Malay food in Malaysia universities. A total of 352 students from Asia, Middle East, America, Europe and Africa have participated in this study and findings revealed that acculturation has a positive relationship with Malay food acceptance (β=.281, p< 0.001) whilst uncertainty avoidance recorded a negative relationship (β=-.165, p<0.001). As a result, study indicates that international students in Malaysia are able to accept Malay food although there is a difference in taste, texture and aroma. 2013 Thesis https://ir.uitm.edu.my/id/eprint/16710/ https://ir.uitm.edu.my/id/eprint/16710/2/TM_NURUL%20AMIRA%20MOHD%20SANIP%20HM%202013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Looking into the tremendous growth of international students pursuing their higher education in Malaysia, it is common for them to experienced culture shock symptom which is an excessive feeling on situation that they are not familiar yet. Despite experiencing culture shock, international students are also vulnerable to the process of acculturation towards the host country regardless of uncertainty feelings of avoidances on certain changes such as food, culture and society. Therefore, this current study investigates the influences of acculturation and uncertainty avoidance among the international students towards their acceptance on Malay food in Malaysia universities. A total of 352 students from Asia, Middle East, America, Europe and Africa have participated in this study and findings revealed that acculturation has a positive relationship with Malay food acceptance (β=.281, p< 0.001) whilst uncertainty avoidance recorded a negative relationship (β=-.165, p<0.001). As a result, study indicates that international students in Malaysia are able to accept Malay food although there is a difference in taste, texture and aroma.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Sanip, Nurul Amira
spellingShingle	Mohd Sanip, Nurul Amira Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip
author_facet	Mohd Sanip, Nurul Amira
author_sort	Mohd Sanip, Nurul Amira
title	Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip
title_short	Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip
title_full	Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip
title_fullStr	Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip
title_full_unstemmed	Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip
title_sort	acculturation and uncertainty avoidances of the international students on the acceptance of malay food / nurul amira mohd sanip
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16710/2/TM_NURUL%20AMIRA%20MOHD%20SANIP%20HM%202013_5.pdf
_version_	1783733543746142208

Acculturation and uncertainty avoidances of the international students on the acceptance of Malay food / Nurul Amira Mohd Sanip

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