Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah

The purpose of this thesis is to determine the sense-based attributes that customers prefer in the five star hotel guestrooms. This study aims at contributing to the development of the knowledge regarding a sensory experience through quality management in the hotel industry. A quantitative approach...

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Main Author:	Syed Abdullah, Sharifah Norsabah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16712/2/TM_SHARIFAH%20NORSABAH%20SYED%20ABDULLAH%20HM%2013_5.pdf
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id	my-uitm-ir.16712
record_format	uketd_dc
spelling	my-uitm-ir.167122023-07-14T02:02:18Z Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah 2013 Syed Abdullah, Sharifah Norsabah The purpose of this thesis is to determine the sense-based attributes that customers prefer in the five star hotel guestrooms. This study aims at contributing to the development of the knowledge regarding a sensory experience through quality management in the hotel industry. A quantitative approach has been used for this study, where theoretical concepts have been analyzed where the research objectives have been derived as means to test the study framework. In order to test the objectives, questionnaires has been self-administered outside the five star hotels in Kuala Lumpur city. The data gathered from the respondents was being analyzed through SPSS software. General pressumptions have then been drawn from the analysis of the results in order to provide sound recommendations for marketers regarding sensory experience in quality management program. The result of the study shows that it is beneficial for hoteliers to stage sense attributes based on sound, smell, touch and taste in the hotel guestrooms to enhance their satisfaction. The study shows that customers' prefer the sound, smell, touch and taste attributes to be presented in the guestrooms. The combination of the sense-base attributes contributes to an experience that is positive and memorable for the customers. Additionally, the results of this study shows that a combination of these sense-based attributes leads to satisfaction. 2013 Thesis https://ir.uitm.edu.my/id/eprint/16712/ https://ir.uitm.edu.my/id/eprint/16712/2/TM_SHARIFAH%20NORSABAH%20SYED%20ABDULLAH%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	The purpose of this thesis is to determine the sense-based attributes that customers prefer in the five star hotel guestrooms. This study aims at contributing to the development of the knowledge regarding a sensory experience through quality management in the hotel industry. A quantitative approach has been used for this study, where theoretical concepts have been analyzed where the research objectives have been derived as means to test the study framework. In order to test the objectives, questionnaires has been self-administered outside the five star hotels in Kuala Lumpur city. The data gathered from the respondents was being analyzed through SPSS software. General pressumptions have then been drawn from the analysis of the results in order to provide sound recommendations for marketers regarding sensory experience in quality management program. The result of the study shows that it is beneficial for hoteliers to stage sense attributes based on sound, smell, touch and taste in the hotel guestrooms to enhance their satisfaction. The study shows that customers' prefer the sound, smell, touch and taste attributes to be presented in the guestrooms. The combination of the sense-base attributes contributes to an experience that is positive and memorable for the customers. Additionally, the results of this study shows that a combination of these sense-based attributes leads to satisfaction.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Syed Abdullah, Sharifah Norsabah
spellingShingle	Syed Abdullah, Sharifah Norsabah Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
author_facet	Syed Abdullah, Sharifah Norsabah
author_sort	Syed Abdullah, Sharifah Norsabah
title	Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
title_short	Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
title_full	Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
title_fullStr	Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
title_full_unstemmed	Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
title_sort	customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / sharifah norsabah syed abdullah
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16712/2/TM_SHARIFAH%20NORSABAH%20SYED%20ABDULLAH%20HM%2013_5.pdf
_version_	1783733544266235904

Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah

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