The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff

It is important that hotel managers and operators must obtain and sustain good hotel attributes in order to enhance guest satisfaction which can lead to profitability. Few studies have been conducted on Middle East tourists’ purchase behaviours and preferences though the highest growth rate of touri...

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Main Author:	Mohd. Yusoff, Fazuin
Format:	Thesis
Language:	English
Published:	2010
Online Access:	https://ir.uitm.edu.my/id/eprint/17512/2/TM_FAZUIN%20MOHD%20YUSOFF%20HM%2010_5.pdf
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id	my-uitm-ir.17512
record_format	uketd_dc
spelling	my-uitm-ir.175122022-04-05T07:26:26Z The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff 2010-11 Mohd. Yusoff, Fazuin It is important that hotel managers and operators must obtain and sustain good hotel attributes in order to enhance guest satisfaction which can lead to profitability. Few studies have been conducted on Middle East tourists’ purchase behaviours and preferences though the highest growth rate of tourist arrivals in Malaysia in 2009 was reported to have come from the Middle East region. The purpose of this study is to identify Middle East tourists’ hotel selection attributes in Kuala Lumpur. Hotel selection dimensions identified from previous research were used to help develop the framework of this descriptive study. The four most important dimensions identified are location, facilities, services and cleanliness. A pilot test was conducted before the questionnaires were distributed to the Middle East tourists staying at the five star hotels within the Kuala Lumpur Golden Triangle area. Data obtained was then analyzed using Statistical Packages for Social Science (SPSS) and descriptive analysis was used to determine the most significant Middle East tourists’ hotel selection attributes in Kuala Lumpur. Findings of this study will help hotel operators to understand Middle East tourists and cater to their needs better. The better served Middle East sector will help increase hotel revenue as well as boost tourist receipts for the country. 2010-11 Thesis https://ir.uitm.edu.my/id/eprint/17512/ https://ir.uitm.edu.my/id/eprint/17512/2/TM_FAZUIN%20MOHD%20YUSOFF%20HM%2010_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	It is important that hotel managers and operators must obtain and sustain good hotel attributes in order to enhance guest satisfaction which can lead to profitability. Few studies have been conducted on Middle East tourists’ purchase behaviours and preferences though the highest growth rate of tourist arrivals in Malaysia in 2009 was reported to have come from the Middle East region. The purpose of this study is to identify Middle East tourists’ hotel selection attributes in Kuala Lumpur. Hotel selection dimensions identified from previous research were used to help develop the framework of this descriptive study. The four most important dimensions identified are location, facilities, services and cleanliness. A pilot test was conducted before the questionnaires were distributed to the Middle East tourists staying at the five star hotels within the Kuala Lumpur Golden Triangle area. Data obtained was then analyzed using Statistical Packages for Social Science (SPSS) and descriptive analysis was used to determine the most significant Middle East tourists’ hotel selection attributes in Kuala Lumpur. Findings of this study will help hotel operators to understand Middle East tourists and cater to their needs better. The better served Middle East sector will help increase hotel revenue as well as boost tourist receipts for the country.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd. Yusoff, Fazuin
spellingShingle	Mohd. Yusoff, Fazuin The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff
author_facet	Mohd. Yusoff, Fazuin
author_sort	Mohd. Yusoff, Fazuin
title	The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff
title_short	The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff
title_full	The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff
title_fullStr	The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff
title_full_unstemmed	The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff
title_sort	hotel selection attributes of middle east tourists in kuala lumpur / fazuin mohd. yusoff
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/17512/2/TM_FAZUIN%20MOHD%20YUSOFF%20HM%2010_5.pdf
_version_	1783733563307327488

The hotel selection attributes of Middle East tourists in Kuala Lumpur / Fazuin Mohd. Yusoff

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