Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
Corpus of past literatures affirmed that revenue management may give a hotel a competitive edge. Howbeit, the issue of unfairness or inequality in pricing is critical within the hotel industry. Concentrating too much on profit while neglecting the customers feeling would caused organization malfunct...
Saved in:
Main Author: | Che Ahmat, Nur’hidayah |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2010
|
Online Access: | https://ir.uitm.edu.my/id/eprint/17529/2/TM_NUR%E2%80%99HIDAYAH%20CHE%20AHMAT%20HM%2010_5.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Price fairness evaluation on hotel online distribution channels, customers emotional and behavioural response / Wan Ahmad Nasroun Wan Salman
by: Wan Salman, Wan Ahmad Nasroun
Published: (2021) -
The effects of governance mechanisms on organisational accountability of Malaysian statutory bodies / Nurhidayah Yahya
by: Yahya, Nurhidayah
Published: (2022) -
Detection of rubber tree using image classification and vegetation indices / Nurhidayah Abidin
by: Abidin, Nurhidayah
Published: (2022) -
The influence of service quality and price fairness on customer satisfaction toward Poslaju courier service
by: Halimi, Mimi Juliyana
Published: (2019) -
Online ordering and information system for Al-Fajr (M) Sdn. Bhd. / Aminah Ahmat
by: Ahmat, Aminah
Published: (2002)