Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir

In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on ma...

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Main Author:	Mohd Akhir, Irina
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf
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id	my-uitm-ir.17673
record_format	uketd_dc
spelling	my-uitm-ir.176732019-02-07T00:44:21Z Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir 2013 Mohd Akhir, Irina In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on matters such as the argument whether Environmental Responsibilities (ER) conscious in oneself will influence the behavior of hotel guest. This study applying the sample test on context of potential customers of Green Hotels in Penang Island. This study focusing onto three objectives, (1) identifying the influencing factors of ER awareness towards purchase intention, (2) Identifying the relationship of ER awareness and purchase intention, and (3) Which is the most influencing factors (ER marketing, ER knowledge, ER social influence) of ER awareness towards purchase intention. A statistical analysis was conducted using a descriptive study which employed a quantitative study and correlation study. The data gathering process will involves collections of secondary data to convey literature studies. Convenience sampling and self administered questionnaire was used. A pilot test was conducted and in effort to redefine the betterment of the questionnaire While related data processing inclusive the use of descriptive statistic, Pearson correlation, multiple regression analysis, factor analysis and reliability analysis. The theoretical relationships of this study were empirically supported, and the regressed analysis has come up with the most influencing factors in Malaysian context. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17673/ https://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on matters such as the argument whether Environmental Responsibilities (ER) conscious in oneself will influence the behavior of hotel guest. This study applying the sample test on context of potential customers of Green Hotels in Penang Island. This study focusing onto three objectives, (1) identifying the influencing factors of ER awareness towards purchase intention, (2) Identifying the relationship of ER awareness and purchase intention, and (3) Which is the most influencing factors (ER marketing, ER knowledge, ER social influence) of ER awareness towards purchase intention. A statistical analysis was conducted using a descriptive study which employed a quantitative study and correlation study. The data gathering process will involves collections of secondary data to convey literature studies. Convenience sampling and self administered questionnaire was used. A pilot test was conducted and in effort to redefine the betterment of the questionnaire While related data processing inclusive the use of descriptive statistic, Pearson correlation, multiple regression analysis, factor analysis and reliability analysis. The theoretical relationships of this study were empirically supported, and the regressed analysis has come up with the most influencing factors in Malaysian context.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Akhir, Irina
spellingShingle	Mohd Akhir, Irina Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
author_facet	Mohd Akhir, Irina
author_sort	Mohd Akhir, Irina
title	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_short	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_full	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_fullStr	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_full_unstemmed	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_sort	green hotel ; customers awareness of environmental responsibility (er) and their intention to purchase / irina mohd akhir
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf
_version_	1783733576717565952

Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir

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