Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain

A large growing numbers of Muslim, the increasing intra-regional travelling patterns among the Middle Eastern travellers with high spending power and the current tourism trends slightly influenced the hotel companies in this region to capture the Muslim market in the industry. This positive developm...

Full description

Saved in:

Bibliographic Details
Main Author:	Zulkharnain, Azmira
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17674/2/TM_AZMIRA%20ZULKHARNAIN%20HM%2013_5.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.17674
record_format	uketd_dc
spelling	my-uitm-ir.176742019-02-07T00:45:09Z Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain 2013 Zulkharnain, Azmira A large growing numbers of Muslim, the increasing intra-regional travelling patterns among the Middle Eastern travellers with high spending power and the current tourism trends slightly influenced the hotel companies in this region to capture the Muslim market in the industry. This positive development together with the increasing demand and greater concerned of Muslim travellers on matters related to Islamic hospitality services have led to the interest of hotel companies to turn into Syariah Compliant hotel practices and the concept starts spreading into the Muslim countries globally. The success of Syariah hotel from Muslim guest view could be guided by observing Islamic teachings and practise in hospitality activities. This study is a trial to explore which Islamic dimension attributes of hotels could be used as base for tailoring Syariah compliant hotel package. Four guest hotel attributes are discussed to examine the Muslim guest perceived value of Syariah compliant hotel and its association with satisfaction and word of mouth. Two major dimensions are identified which include tangible: halal and cleanliness; availability of prayer facilities, and intangible: syariah dress code; separate facilities for men and women. It is argued that these factors creates attention to perception and as such, has an implication on word of mouth. Quantitative data collections serve as an approach through questionnaires towards Syariah hotel guest. This paper conceptually discusses the attributes of the tourist in Malaysia which have attract their perception of value and how it implicates satisfaction and word of mouth. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17674/ https://ir.uitm.edu.my/id/eprint/17674/2/TM_AZMIRA%20ZULKHARNAIN%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	A large growing numbers of Muslim, the increasing intra-regional travelling patterns among the Middle Eastern travellers with high spending power and the current tourism trends slightly influenced the hotel companies in this region to capture the Muslim market in the industry. This positive development together with the increasing demand and greater concerned of Muslim travellers on matters related to Islamic hospitality services have led to the interest of hotel companies to turn into Syariah Compliant hotel practices and the concept starts spreading into the Muslim countries globally. The success of Syariah hotel from Muslim guest view could be guided by observing Islamic teachings and practise in hospitality activities. This study is a trial to explore which Islamic dimension attributes of hotels could be used as base for tailoring Syariah compliant hotel package. Four guest hotel attributes are discussed to examine the Muslim guest perceived value of Syariah compliant hotel and its association with satisfaction and word of mouth. Two major dimensions are identified which include tangible: halal and cleanliness; availability of prayer facilities, and intangible: syariah dress code; separate facilities for men and women. It is argued that these factors creates attention to perception and as such, has an implication on word of mouth. Quantitative data collections serve as an approach through questionnaires towards Syariah hotel guest. This paper conceptually discusses the attributes of the tourist in Malaysia which have attract their perception of value and how it implicates satisfaction and word of mouth.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Zulkharnain, Azmira
spellingShingle	Zulkharnain, Azmira Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
author_facet	Zulkharnain, Azmira
author_sort	Zulkharnain, Azmira
title	Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
title_short	Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
title_full	Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
title_fullStr	Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
title_full_unstemmed	Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
title_sort	guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / azmira zulkharnain
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17674/2/TM_AZMIRA%20ZULKHARNAIN%20HM%2013_5.pdf
_version_	1783733576958738432

Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain

Similar Items