Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran

Cultural and heritage tourism is one of the major sectors of the tourism industry, where many countries use this segment as their tourism strategy in boost tourism sector in a particular destination. Globally, the museum plays an important role in heritage tourism. Malaysia offer diverse and unique...

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Main Author:	Basiran, Nurul Nadiah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17698/2/TM_NURUL%20NADIAH%20BASIRAN%20HM%2013_5.pdf
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id	my-uitm-ir.17698
record_format	uketd_dc
spelling	my-uitm-ir.176982019-02-07T09:06:59Z Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran 2013 Basiran, Nurul Nadiah Cultural and heritage tourism is one of the major sectors of the tourism industry, where many countries use this segment as their tourism strategy in boost tourism sector in a particular destination. Globally, the museum plays an important role in heritage tourism. Malaysia offer diverse and unique heritage in culture where National Museum had preserved all these traditional oral history and knowledge for the future generations. Therefore it is becoming more essential for museum institution to recognize important attributes to enhance the function of museum globally. The purpose of this study was to identify on the attributes that influence visitors’ satisfaction on National Museum that could lead to behavioral intentions. The literature review presented a brief overview on heritage tourism, museum interaction experience, visitor satisfaction and behavior intention. The findings look forward on the behaviour intention of the visitors after the experience the museum interaction attributes and find out what elements important in museum performance. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17698/ https://ir.uitm.edu.my/id/eprint/17698/2/TM_NURUL%20NADIAH%20BASIRAN%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Cultural and heritage tourism is one of the major sectors of the tourism industry, where many countries use this segment as their tourism strategy in boost tourism sector in a particular destination. Globally, the museum plays an important role in heritage tourism. Malaysia offer diverse and unique heritage in culture where National Museum had preserved all these traditional oral history and knowledge for the future generations. Therefore it is becoming more essential for museum institution to recognize important attributes to enhance the function of museum globally. The purpose of this study was to identify on the attributes that influence visitors’ satisfaction on National Museum that could lead to behavioral intentions. The literature review presented a brief overview on heritage tourism, museum interaction experience, visitor satisfaction and behavior intention. The findings look forward on the behaviour intention of the visitors after the experience the museum interaction attributes and find out what elements important in museum performance.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Basiran, Nurul Nadiah
spellingShingle	Basiran, Nurul Nadiah Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
author_facet	Basiran, Nurul Nadiah
author_sort	Basiran, Nurul Nadiah
title	Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
title_short	Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
title_full	Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
title_fullStr	Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
title_full_unstemmed	Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
title_sort	museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / nurul nadiah basiran
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17698/2/TM_NURUL%20NADIAH%20BASIRAN%20HM%2013_5.pdf
_version_	1783733582531919872

Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran

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