The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail

Instead of becoming shelters of the people who live in, the Melaka traditional Malay houses reflect the owners’ social structure, traditions, history and culture livelihood of Merlimau. The houses are recognized as an authentic and unique architectural legacy of the Malays in peninsular Malaysia...

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Main Author:	Muhammad Asyrik Ismail
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17704/2/TM_MUHAMMAD%20ASYRIK%20ISMAIL%20HM%2013_5.pdf
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id	my-uitm-ir.17704
record_format	uketd_dc
spelling	my-uitm-ir.177042019-02-27T01:22:44Z The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail 2013 Muhammad Asyrik Ismail Instead of becoming shelters of the people who live in, the Melaka traditional Malay houses reflect the owners’ social structure, traditions, history and culture livelihood of Merlimau. The houses are recognized as an authentic and unique architectural legacy of the Malays in peninsular Malaysia where most of them still maintaining the authenticity based on the original structure during the colonial era of the Dutch and British. The houses concerned were constructed based on history, socioeconomic and geography of the Merlimau area. This paper reports the potential of the houses as cultural heritage tourism products in Merlimau with regard to the authenticity or unique features as well as the experience of the tourists that will lead to the intention to revisit in the future. The result revealed that, destination attributes of authenticity or unique features of the houses have significant influence towards the tourist experience and will stimulate the intention to revisit. The trends of building modern and concrete houses will affect the original structure of the traditional houses or it will result them to be demolished. Therefore, adaptation and transformation of the houses as tourism products is an effective strategy to improve the sustainability of cultural and historical heritage for future generation. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17704/ https://ir.uitm.edu.my/id/eprint/17704/2/TM_MUHAMMAD%20ASYRIK%20ISMAIL%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Instead of becoming shelters of the people who live in, the Melaka traditional Malay houses reflect the owners’ social structure, traditions, history and culture livelihood of Merlimau. The houses are recognized as an authentic and unique architectural legacy of the Malays in peninsular Malaysia where most of them still maintaining the authenticity based on the original structure during the colonial era of the Dutch and British. The houses concerned were constructed based on history, socioeconomic and geography of the Merlimau area. This paper reports the potential of the houses as cultural heritage tourism products in Merlimau with regard to the authenticity or unique features as well as the experience of the tourists that will lead to the intention to revisit in the future. The result revealed that, destination attributes of authenticity or unique features of the houses have significant influence towards the tourist experience and will stimulate the intention to revisit. The trends of building modern and concrete houses will affect the original structure of the traditional houses or it will result them to be demolished. Therefore, adaptation and transformation of the houses as tourism products is an effective strategy to improve the sustainability of cultural and historical heritage for future generation.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Muhammad Asyrik Ismail
spellingShingle	Muhammad Asyrik Ismail The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail
author_facet	Muhammad Asyrik Ismail
author_sort	Muhammad Asyrik Ismail
title	The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail
title_short	The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail
title_full	The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail
title_fullStr	The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail
title_full_unstemmed	The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail
title_sort	potential of melaka traditional malay houses as cultural heritage tourism product in merlimau / muhammad asyrik ismail
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17704/2/TM_MUHAMMAD%20ASYRIK%20ISMAIL%20HM%2013_5.pdf
_version_	1783733584057597952

The potential of Melaka traditional Malay houses as cultural heritage tourism product in Merlimau / Muhammad Asyrik Ismail

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