Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis

Known as a Cradle of Malay Culture, Kelantan is famous for its distinctive cultural heritage, natural environments, and unparalleled hospitality of the locals including their unique foods which have influenced the development of the tourism industry. In relation to that, Kelantan Tourism Malaysia...

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Main Author:	Hawalis, Nurul Syahida
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17726/2/TM_NURULSYAHIDA%20HAWALIS%20HM%2013_5.pdf
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id	my-uitm-ir.17726
record_format	uketd_dc
spelling	my-uitm-ir.177262019-02-27T01:39:04Z Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis 2013 Hawalis, Nurul Syahida Known as a Cradle of Malay Culture, Kelantan is famous for its distinctive cultural heritage, natural environments, and unparalleled hospitality of the locals including their unique foods which have influenced the development of the tourism industry. In relation to that, Kelantan Tourism Malaysia together with the help of corporate organizations aggressively promotes Kelantan food products locally and internationally. However, it raises critical questions of how tourists perceived Kelantan food during their visits. Thus, this study was to offer an approach to understand the relationships between experiential marketing, experiential value and tourists’ satisfaction on Kelantan food. A total of two hundred and eight (208) international tourists’ visited Kota Bharu, PengkalanChepa and KubangKerian area had participated in this study. Data were gathered through self-administered survey questionnaires and the results revealed that experiential marketing (β=.872, p<0.001) and experiential value (β=.853, p<0.001) have positive relationships with tourists’ satisfaction. In addition, this study also found that experiential value partially mediated the relationship between experiential marketing and tourists’ satisfaction. Implication and recommendations for future research are also provided in this study. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17726/ https://ir.uitm.edu.my/id/eprint/17726/2/TM_NURULSYAHIDA%20HAWALIS%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Known as a Cradle of Malay Culture, Kelantan is famous for its distinctive cultural heritage, natural environments, and unparalleled hospitality of the locals including their unique foods which have influenced the development of the tourism industry. In relation to that, Kelantan Tourism Malaysia together with the help of corporate organizations aggressively promotes Kelantan food products locally and internationally. However, it raises critical questions of how tourists perceived Kelantan food during their visits. Thus, this study was to offer an approach to understand the relationships between experiential marketing, experiential value and tourists’ satisfaction on Kelantan food. A total of two hundred and eight (208) international tourists’ visited Kota Bharu, PengkalanChepa and KubangKerian area had participated in this study. Data were gathered through self-administered survey questionnaires and the results revealed that experiential marketing (β=.872, p<0.001) and experiential value (β=.853, p<0.001) have positive relationships with tourists’ satisfaction. In addition, this study also found that experiential value partially mediated the relationship between experiential marketing and tourists’ satisfaction. Implication and recommendations for future research are also provided in this study.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Hawalis, Nurul Syahida
spellingShingle	Hawalis, Nurul Syahida Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
author_facet	Hawalis, Nurul Syahida
author_sort	Hawalis, Nurul Syahida
title	Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
title_short	Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
title_full	Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
title_fullStr	Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
title_full_unstemmed	Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
title_sort	relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on kelantan food / nurul syahida hawalis
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17726/2/TM_NURULSYAHIDA%20HAWALIS%20HM%2013_5.pdf
_version_	1783733589397995520

Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis

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