Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. Thi...

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Main Author:	Jaafar, Zuratulraha
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf
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id	my-uitm-ir.17731
record_format	uketd_dc
spelling	my-uitm-ir.177312019-02-18T01:40:18Z Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar 2013 Jaafar, Zuratulraha As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. This study conducted to identify the important attributes of perceives quality (food quality, service quality and atmospheric quality) in the steamboat buffet restaurant industry from the customer’s perspective. Correlation analysis revealed that there is a relatively strong significant linear relationship between perception perspective of customer and the elasticity for a restaurant’s attributes is positive and direct, and the current results as well support this assumption. Results also indicated that food quality attributes stands tall as the main dimension that customer perceived in visiting steamboat buffet restaurant, followed by the second attributes which is atmospheric quality. This study should have a significant impact on the restaurant industry, especially steamboat buffet sector as it identifies the scope of differential returns on investment on various restaurant attributes and its attributes. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17731/ https://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. This study conducted to identify the important attributes of perceives quality (food quality, service quality and atmospheric quality) in the steamboat buffet restaurant industry from the customer’s perspective. Correlation analysis revealed that there is a relatively strong significant linear relationship between perception perspective of customer and the elasticity for a restaurant’s attributes is positive and direct, and the current results as well support this assumption. Results also indicated that food quality attributes stands tall as the main dimension that customer perceived in visiting steamboat buffet restaurant, followed by the second attributes which is atmospheric quality. This study should have a significant impact on the restaurant industry, especially steamboat buffet sector as it identifies the scope of differential returns on investment on various restaurant attributes and its attributes.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Jaafar, Zuratulraha
spellingShingle	Jaafar, Zuratulraha Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
author_facet	Jaafar, Zuratulraha
author_sort	Jaafar, Zuratulraha
title	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_short	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_full	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_fullStr	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_full_unstemmed	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_sort	steamboat buffet restaurant quality attributes and customer satisfaction / zuratulraha jaafar
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf
_version_	1783733590703472640

Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

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