Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad

Nowadays, due to the growing advance of electronic communication such as e-cards, video postcards and the era of email, understanding of postcards’ potential power in generating interest toward a destination is important. However there is lack of research on postcards within the context of destinati...

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Main Author:	Ahmad, Nurul Aziah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17737/2/TM_NURUL%20AZIAH%20AHMAD%20HM%2013_5.pdf
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id	my-uitm-ir.17737
record_format	uketd_dc
spelling	my-uitm-ir.177372019-02-27T02:02:27Z Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad 2013 Ahmad, Nurul Aziah Nowadays, due to the growing advance of electronic communication such as e-cards, video postcards and the era of email, understanding of postcards’ potential power in generating interest toward a destination is important. However there is lack of research on postcards within the context of destination image representation. Thus, the purpose of research is to understand the relationships between postcards as image makers and postcards-induced emotions towards the desire to travel to help the destination marketer in determining the effectiveness of postcards as marketing and promotional tools towards the destination. This research was conducted in SkyPos Langkawi and Selangor with total of 80 respondents. Whereby, due to the unavailability in estimating the targeted respondents, nonprobability and purposive sampling design were used. Next, the findings reported that postcards as image makers had a significant relationship towards desire to travel as well as postcard-induced emotions which was significantly impact towards desire to travel. Apart from that, the result also confirmed that destination image act as a moderator for all the relationships. Thus, three objectives of this research were successfully achieved and answered. Lastly, the research also put forward with some implications pertain to the development of theoretical and practical understanding about the relationships of postcards as image makers and postcards-induced emotions in generating a desire to travel. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17737/ https://ir.uitm.edu.my/id/eprint/17737/2/TM_NURUL%20AZIAH%20AHMAD%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Nowadays, due to the growing advance of electronic communication such as e-cards, video postcards and the era of email, understanding of postcards’ potential power in generating interest toward a destination is important. However there is lack of research on postcards within the context of destination image representation. Thus, the purpose of research is to understand the relationships between postcards as image makers and postcards-induced emotions towards the desire to travel to help the destination marketer in determining the effectiveness of postcards as marketing and promotional tools towards the destination. This research was conducted in SkyPos Langkawi and Selangor with total of 80 respondents. Whereby, due to the unavailability in estimating the targeted respondents, nonprobability and purposive sampling design were used. Next, the findings reported that postcards as image makers had a significant relationship towards desire to travel as well as postcard-induced emotions which was significantly impact towards desire to travel. Apart from that, the result also confirmed that destination image act as a moderator for all the relationships. Thus, three objectives of this research were successfully achieved and answered. Lastly, the research also put forward with some implications pertain to the development of theoretical and practical understanding about the relationships of postcards as image makers and postcards-induced emotions in generating a desire to travel.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Ahmad, Nurul Aziah
spellingShingle	Ahmad, Nurul Aziah Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
author_facet	Ahmad, Nurul Aziah
author_sort	Ahmad, Nurul Aziah
title	Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
title_short	Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
title_full	Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
title_fullStr	Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
title_full_unstemmed	Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
title_sort	understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / nurul aziah ahmad
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17737/2/TM_NURUL%20AZIAH%20AHMAD%20HM%2013_5.pdf
_version_	1783733591965958144

Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad

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