The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas

The focus of this study was to gain a better understanding of the requirements of youth user in Malaysia, the levels of satisfaction associated with the domestic tourism product, the dissemination behaviour by using electronic word-of-mouth (e-WOM) and the mediating effect of satisfaction on the tou...

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Main Author:	Aliyas, Samsiariah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17759/2/TM_SAMSIARIAH%20ALIYAS%20HM%2013_5.pdf
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id	my-uitm-ir.17759
record_format	uketd_dc
spelling	my-uitm-ir.177592019-02-27T02:06:30Z The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas 2013 Aliyas, Samsiariah The focus of this study was to gain a better understanding of the requirements of youth user in Malaysia, the levels of satisfaction associated with the domestic tourism product, the dissemination behaviour by using electronic word-of-mouth (e-WOM) and the mediating effect of satisfaction on the tourism product and e-WOM. Quantitative study method was undertaken to examine the level of satisfaction for domestic tourism products among youth traveller in the country and the e-WOM promotion. A purposive sample of youth tourist, age between 15 to 30 who has experience of using the domestic tourism product was selected. Data that was collected via self-completed questionnaire was tested and analysed by using the descriptive and inferential statistics. The result indicates that in association with the dimensions of tourism product, comprising; accommodation facility, transportation and attraction area, the youth tourist are satisfied with the domestic tourism product available for their usage. In addition, mediating effects of satisfaction is partially mediate the relationship between tourism product and e-WOM. The findings should provide valuable information and insights on the current trend of youth tourism in the country and thus strengthening the current literatures available for this area of study. Practical implications are drawn for the development and marketing of domestic tourism products for the youth market. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17759/ https://ir.uitm.edu.my/id/eprint/17759/2/TM_SAMSIARIAH%20ALIYAS%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	The focus of this study was to gain a better understanding of the requirements of youth user in Malaysia, the levels of satisfaction associated with the domestic tourism product, the dissemination behaviour by using electronic word-of-mouth (e-WOM) and the mediating effect of satisfaction on the tourism product and e-WOM. Quantitative study method was undertaken to examine the level of satisfaction for domestic tourism products among youth traveller in the country and the e-WOM promotion. A purposive sample of youth tourist, age between 15 to 30 who has experience of using the domestic tourism product was selected. Data that was collected via self-completed questionnaire was tested and analysed by using the descriptive and inferential statistics. The result indicates that in association with the dimensions of tourism product, comprising; accommodation facility, transportation and attraction area, the youth tourist are satisfied with the domestic tourism product available for their usage. In addition, mediating effects of satisfaction is partially mediate the relationship between tourism product and e-WOM. The findings should provide valuable information and insights on the current trend of youth tourism in the country and thus strengthening the current literatures available for this area of study. Practical implications are drawn for the development and marketing of domestic tourism products for the youth market.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Aliyas, Samsiariah
spellingShingle	Aliyas, Samsiariah The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
author_facet	Aliyas, Samsiariah
author_sort	Aliyas, Samsiariah
title	The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
title_short	The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
title_full	The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
title_fullStr	The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
title_full_unstemmed	The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
title_sort	youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / samsiariah aliyas
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17759/2/TM_SAMSIARIAH%20ALIYAS%20HM%2013_5.pdf
_version_	1783733592750292992

The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas

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