Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan

The increase in popularity of digital media technology has led to a tremendous swing towards the digital distribution of content over traditional printing processes. The new technology and challenges in book printing business changed the industry landscape. These challenges lead to the significant q...

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Bibliographic Details
Main Author:	Mohd Rosnan, Shalida
Format:	Thesis
Language:	English
Published:	2016
Online Access:	https://ir.uitm.edu.my/id/eprint/17763/2/TM_SHALIDA%20MOHD%20ROSNAN%20AD%2016_5.pdf
Tags:	Add Tag #printingindustry 1

id	my-uitm-ir.17763
record_format	uketd_dc
spelling	my-uitm-ir.177632019-02-06T07:24:28Z Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan 2016 Mohd Rosnan, Shalida The increase in popularity of digital media technology has led to a tremendous swing towards the digital distribution of content over traditional printing processes. The new technology and challenges in book printing business changed the industry landscape. These challenges lead to the significant questions about on how printers may survive in the book printing industry. However, the discussion that focuses on factors to be implemented to success in surviving the challenges is scarce. The purpose of this research was to identify the factors that led to the success of book printers in Selangor and Kuala Lumpur. Through a case study of five printers, Ultimate Print Sdn Bhd, BS Print Sdn Bhd, Times Offset (Malaysia) Sdn Bhd, Naga Global Print Sdn Bhd and Harian Zulfadzli Sdn Bhd, this paper investigates on what factors strategically implemented to thrive and survive in the business. The researcher conducted openended interviews among book printers and identified factors to sustain the business. The researcher obtained the data by analysing the qualitative data from interviews and documents. Results from this research suggested that to remain in the book printing industry; printers must have these factors; investing in new technologies, improving efficiency, focusing on marketing to expand business and working closely with customers. 2016 Thesis https://ir.uitm.edu.my/id/eprint/17763/ https://ir.uitm.edu.my/id/eprint/17763/2/TM_SHALIDA%20MOHD%20ROSNAN%20AD%2016_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	The increase in popularity of digital media technology has led to a tremendous swing towards the digital distribution of content over traditional printing processes. The new technology and challenges in book printing business changed the industry landscape. These challenges lead to the significant questions about on how printers may survive in the book printing industry. However, the discussion that focuses on factors to be implemented to success in surviving the challenges is scarce. The purpose of this research was to identify the factors that led to the success of book printers in Selangor and Kuala Lumpur. Through a case study of five printers, Ultimate Print Sdn Bhd, BS Print Sdn Bhd, Times Offset (Malaysia) Sdn Bhd, Naga Global Print Sdn Bhd and Harian Zulfadzli Sdn Bhd, this paper investigates on what factors strategically implemented to thrive and survive in the business. The researcher conducted openended interviews among book printers and identified factors to sustain the business. The researcher obtained the data by analysing the qualitative data from interviews and documents. Results from this research suggested that to remain in the book printing industry; printers must have these factors; investing in new technologies, improving efficiency, focusing on marketing to expand business and working closely with customers.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Rosnan, Shalida
spellingShingle	Mohd Rosnan, Shalida Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
author_facet	Mohd Rosnan, Shalida
author_sort	Mohd Rosnan, Shalida
title	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_short	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_full	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_fullStr	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_full_unstemmed	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_sort	contribution factors to the success of book printers in surviving book printing industry / shalida mohd rosnan
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/17763/2/TM_SHALIDA%20MOHD%20ROSNAN%20AD%2016_5.pdf
_version_	1783733593742245888

Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan

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