Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris

Malaysia's animated TV series, Upin & Ipin is one of the biggest names when it comes to the animation industry. Upin & Ipin's ability to attract a large number of local and international fans has inspired an investigation into the internal workings of the elements that contribute t...

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Main Author: Haris, Nor' Anira
Format: Thesis
Language:English
Published: 2016
Online Access:https://ir.uitm.edu.my/id/eprint/17787/2/TM_NOR%20%27ANIRA%20HARIS%20FF%2016_5.pdf
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id my-uitm-ir.17787
record_format uketd_dc
spelling my-uitm-ir.177872022-04-14T02:08:25Z Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris 2016-04 Haris, Nor' Anira Malaysia's animated TV series, Upin & Ipin is one of the biggest names when it comes to the animation industry. Upin & Ipin's ability to attract a large number of local and international fans has inspired an investigation into the internal workings of the elements that contribute to its success. This research aims to identify the content development of the Upin & Ipin series in association with notions of child psychology. By framing Piaget's Theory of Cognitive Development, this research explores the development of a child's psychology in efforts to formulate animation content best suited for a young viewership. The research identifies with young children below the age of twelve with regards to their preference and interests through observation and questionnaire survey. Furthermore, this research paper debates Livingstone (2000) who disagrees with Davies's (1989) view that television is an important medium for children. Although they use different media in their everyday life, television remains the most popular medium and occupies a significant proportion of children's time. And up until 2003, Kaiser Family Foundation has revealed the how's and why's of children watching television. Finally, this research paper has discussed the content and type of stories that psychologically impact and appeal to children. 2016-04 Thesis https://ir.uitm.edu.my/id/eprint/17787/ https://ir.uitm.edu.my/id/eprint/17787/2/TM_NOR%20%27ANIRA%20HARIS%20FF%2016_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Film, Theatre and Animation
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
description Malaysia's animated TV series, Upin & Ipin is one of the biggest names when it comes to the animation industry. Upin & Ipin's ability to attract a large number of local and international fans has inspired an investigation into the internal workings of the elements that contribute to its success. This research aims to identify the content development of the Upin & Ipin series in association with notions of child psychology. By framing Piaget's Theory of Cognitive Development, this research explores the development of a child's psychology in efforts to formulate animation content best suited for a young viewership. The research identifies with young children below the age of twelve with regards to their preference and interests through observation and questionnaire survey. Furthermore, this research paper debates Livingstone (2000) who disagrees with Davies's (1989) view that television is an important medium for children. Although they use different media in their everyday life, television remains the most popular medium and occupies a significant proportion of children's time. And up until 2003, Kaiser Family Foundation has revealed the how's and why's of children watching television. Finally, this research paper has discussed the content and type of stories that psychologically impact and appeal to children.
format Thesis
qualification_name Master of Philosophy (M.Phil.)
qualification_level Master's degree
author Haris, Nor' Anira
spellingShingle Haris, Nor' Anira
Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris
author_facet Haris, Nor' Anira
author_sort Haris, Nor' Anira
title Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris
title_short Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris
title_full Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris
title_fullStr Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris
title_full_unstemmed Malaysian animated TV series: Upin & Ipin through Piaget's cognitive development / Nor' Anira Haris
title_sort malaysian animated tv series: upin & ipin through piaget's cognitive development / nor' anira haris
granting_institution Universiti Teknologi MARA
granting_department Faculty of Film, Theatre and Animation
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/17787/2/TM_NOR%20%27ANIRA%20HARIS%20FF%2016_5.pdf
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