Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh

Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh

In numerous countries of the world, tourism is regarded as an effective vehicle to encourage rural economic development. However, tourism can also obliterate the wealth on which its growth depends. In view of the above, tourism planning has incorporated an essential reflection of local residents...

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Main Author: Ghomsheh, Pooyan
Format: Thesis
Language:English
Published: 2015
Online Access:https://ir.uitm.edu.my/id/eprint/17813/1/TM_POOYAN%20GHOMSHEH%20HM%2015_5.pdf
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spelling my-uitm-ir.178132022-04-18T05:41:19Z Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh 2015-08 Ghomsheh, Pooyan In numerous countries of the world, tourism is regarded as an effective vehicle to encourage rural economic development. However, tourism can also obliterate the wealth on which its growth depends. In view of the above, tourism planning has incorporated an essential reflection of local residents' attitude toward tourism throughout the planning process. Therefore, the purpose of this study is to understand residents' attitudes toward tourism development in Isfahan, Iran.This study was designed based on the application of social exchange theory (SET). SET has a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between people in society. SET theorists argue that all human relationships are formed by using a subjective cost-benefit analysis and the comparison of alternatives. Social exchange theory (SET) has been adapted widely by tourism researchers since the 1990s. The present study used a survey design to achieve its objectives in which cluster sampling was employed. A total of 289 respondents participated from among residents in Isfahan, Iran and for analyzing the data using SPSS version 20. The most common residents' support for tourism development is "I favor building new tourism facilities which will attract more tourists". The result of current study showed that the average of support for tourism development among resident Isfahan was higher than moderate level. The most common residents' attitude toward tourism is related to "Should encourage tourism in Isfahan". The most common negative impact of tourism belonged to "The prices of goods and services will increase because of tourism". The important negative impact of tourism is related to the economic and cultural aspect. The most common positive impact of tourism is related to "Tourism has provided an incentive for the restoration of historical buildings". The result also showed that the level of perceived positive impact of tourism was significantly higher than perceived negative impact. There was a positive relationship between attitude toward tourism and tourism. The findings revealed that the tourism impacts mediated the effect of attitude on tourism development. Age, level of contact with tourists and living duration in Isfahan showed a positive relationship with tourism development. 2015-08 Thesis https://ir.uitm.edu.my/id/eprint/17813/ https://ir.uitm.edu.my/id/eprint/17813/1/TM_POOYAN%20GHOMSHEH%20HM%2015_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
description In numerous countries of the world, tourism is regarded as an effective vehicle to encourage rural economic development. However, tourism can also obliterate the wealth on which its growth depends. In view of the above, tourism planning has incorporated an essential reflection of local residents' attitude toward tourism throughout the planning process. Therefore, the purpose of this study is to understand residents' attitudes toward tourism development in Isfahan, Iran.This study was designed based on the application of social exchange theory (SET). SET has a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between people in society. SET theorists argue that all human relationships are formed by using a subjective cost-benefit analysis and the comparison of alternatives. Social exchange theory (SET) has been adapted widely by tourism researchers since the 1990s. The present study used a survey design to achieve its objectives in which cluster sampling was employed. A total of 289 respondents participated from among residents in Isfahan, Iran and for analyzing the data using SPSS version 20. The most common residents' support for tourism development is "I favor building new tourism facilities which will attract more tourists". The result of current study showed that the average of support for tourism development among resident Isfahan was higher than moderate level. The most common residents' attitude toward tourism is related to "Should encourage tourism in Isfahan". The most common negative impact of tourism belonged to "The prices of goods and services will increase because of tourism". The important negative impact of tourism is related to the economic and cultural aspect. The most common positive impact of tourism is related to "Tourism has provided an incentive for the restoration of historical buildings". The result also showed that the level of perceived positive impact of tourism was significantly higher than perceived negative impact. There was a positive relationship between attitude toward tourism and tourism. The findings revealed that the tourism impacts mediated the effect of attitude on tourism development. Age, level of contact with tourists and living duration in Isfahan showed a positive relationship with tourism development.
format Thesis
qualification_name Master of Philosophy (M.Phil.)
qualification_level Master's degree
author Ghomsheh, Pooyan
spellingShingle Ghomsheh, Pooyan
Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh
author_facet Ghomsheh, Pooyan
author_sort Ghomsheh, Pooyan
title Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh
title_short Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh
title_full Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh
title_fullStr Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh
title_full_unstemmed Residents' attitude toward tourism development in Isfahan, Iran / Pooyan Ghomsheh
title_sort residents' attitude toward tourism development in isfahan, iran / pooyan ghomsheh
granting_institution Universiti Teknologi MARA
granting_department Faculty of Hotel and Tourism Management
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/17813/1/TM_POOYAN%20GHOMSHEH%20HM%2015_5.pdf
_version_ 1783733605387730944

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