A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin

This research reports the impact of visual identity towards image building of Polis DiRaja Malaysia (PDRM) by focusing Mobile Patrol Vehicle (MPV) as a case study. The scope of study includes public respondents from Shah Alam, Selangor Darul Ehsan. The objective of this study is threefold. The first...

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Main Author:	Jamaludin, Mohd Azlizan
Format:	Thesis
Language:	English
Published:	2015
Online Access:	https://ir.uitm.edu.my/id/eprint/17839/2/TM_MOHD%20AZLIZAN%20JAMALUDIN%20AD%2015_5.pdf
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id	my-uitm-ir.17839
record_format	uketd_dc
spelling	my-uitm-ir.178392018-10-18T06:58:15Z A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin 2015 Jamaludin, Mohd Azlizan This research reports the impact of visual identity towards image building of Polis DiRaja Malaysia (PDRM) by focusing Mobile Patrol Vehicle (MPV) as a case study. The scope of study includes public respondents from Shah Alam, Selangor Darul Ehsan. The objective of this study is threefold. The first objective is to understand the impacts of visual identity effectiveness towards PDRM. The second objective is to investigate the relevant elements towards the characteristics of the visual identity of PDRM. The third objective is to uphold the visual identity of PDRM as the law and enforcement agencies in order to perceive the public community awareness towards the police institution. This has led to the following implications: 1. The identification of general perceptions of public perception, which are most relevant for the visual identity of PDRM; 2. The development of an understanding of how these perceptions, expressed as adjectives, influences or can be used as a basis for selecting a range of factors and characteristics typically used in MPV design, such as form features, form elements, and form principles; and 3. The exploration of applying selected bipolar adjectives as spectra for understanding visual identity of PDRM. The study has shown that there are valid correlations between public perception on brand image and identity, graphic stripe design, and public perception on PDRM. This justifies the search on how these selected public perceptions can be used as a foundation for image building of PDRM as an enforcement body in relation to MPV design. 2015 Thesis https://ir.uitm.edu.my/id/eprint/17839/ https://ir.uitm.edu.my/id/eprint/17839/2/TM_MOHD%20AZLIZAN%20JAMALUDIN%20AD%2015_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	This research reports the impact of visual identity towards image building of Polis DiRaja Malaysia (PDRM) by focusing Mobile Patrol Vehicle (MPV) as a case study. The scope of study includes public respondents from Shah Alam, Selangor Darul Ehsan. The objective of this study is threefold. The first objective is to understand the impacts of visual identity effectiveness towards PDRM. The second objective is to investigate the relevant elements towards the characteristics of the visual identity of PDRM. The third objective is to uphold the visual identity of PDRM as the law and enforcement agencies in order to perceive the public community awareness towards the police institution. This has led to the following implications: 1. The identification of general perceptions of public perception, which are most relevant for the visual identity of PDRM; 2. The development of an understanding of how these perceptions, expressed as adjectives, influences or can be used as a basis for selecting a range of factors and characteristics typically used in MPV design, such as form features, form elements, and form principles; and 3. The exploration of applying selected bipolar adjectives as spectra for understanding visual identity of PDRM. The study has shown that there are valid correlations between public perception on brand image and identity, graphic stripe design, and public perception on PDRM. This justifies the search on how these selected public perceptions can be used as a foundation for image building of PDRM as an enforcement body in relation to MPV design.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Jamaludin, Mohd Azlizan
spellingShingle	Jamaludin, Mohd Azlizan A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
author_facet	Jamaludin, Mohd Azlizan
author_sort	Jamaludin, Mohd Azlizan
title	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_short	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_full	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_fullStr	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_full_unstemmed	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_sort	case study on the impact of pdrm mobile patrol vehicle visual identity / mohd azlizan jamaludin
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/17839/2/TM_MOHD%20AZLIZAN%20JAMALUDIN%20AD%2015_5.pdf
_version_	1783733608677113856

A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin

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