Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff

Sketches usually convey useful information regarding the desired shape, style, image, identity in the discipline of Automotive Design. Therefore designers place huge emphasis on concept development and styling activities. In fact as the decisions made during these stages are keys to the product'...

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Main Author:	Yusoff, Zaidi
Format:	Thesis
Language:	English
Published:	2016
Online Access:	https://ir.uitm.edu.my/id/eprint/17848/2/TM_ZAIDI%20YUSOFF%20AD%2016_5.pdf
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id	my-uitm-ir.17848
record_format	uketd_dc
spelling	my-uitm-ir.178482022-04-14T02:34:00Z Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff 2016-04 Yusoff, Zaidi Sketches usually convey useful information regarding the desired shape, style, image, identity in the discipline of Automotive Design. Therefore designers place huge emphasis on concept development and styling activities. In fact as the decisions made during these stages are keys to the product's success. In recent research regarding to automotive design sketches, it seems are no such a standard that can be used and generalized by a designer in producing systematic design sketches. This research tries to understand on how designer use their skills and strategies in producing a purposeful automotive design sketches. The used of quantitative and qualitative research method through automotive design students at diploma level at the Universiti Teknologi MARA Kedah has revealed a standard and providing a guideline to a beginner designer. Among the findings: 1) Every designer is different and their abilities of producing sketches is depending on their individual skill; 2) There are positive corrections on designer perception in interpretation of materials, form elements, features, components, views of cars, sketching strategies and reflection of minds; 3) In the evaluation of form structure through sketches between superior level to low level of complexity, it is shows that there are a consistency pattern by a designer such as selectivity and determination on focal area at form design by designers. In conclusion, these findings are expected to be used as a guideline and strategy for a beginner designer to understand the knowledge in producing systematic automotive design sketches. 2016-04 Thesis https://ir.uitm.edu.my/id/eprint/17848/ https://ir.uitm.edu.my/id/eprint/17848/2/TM_ZAIDI%20YUSOFF%20AD%2016_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Sketches usually convey useful information regarding the desired shape, style, image, identity in the discipline of Automotive Design. Therefore designers place huge emphasis on concept development and styling activities. In fact as the decisions made during these stages are keys to the product's success. In recent research regarding to automotive design sketches, it seems are no such a standard that can be used and generalized by a designer in producing systematic design sketches. This research tries to understand on how designer use their skills and strategies in producing a purposeful automotive design sketches. The used of quantitative and qualitative research method through automotive design students at diploma level at the Universiti Teknologi MARA Kedah has revealed a standard and providing a guideline to a beginner designer. Among the findings: 1) Every designer is different and their abilities of producing sketches is depending on their individual skill; 2) There are positive corrections on designer perception in interpretation of materials, form elements, features, components, views of cars, sketching strategies and reflection of minds; 3) In the evaluation of form structure through sketches between superior level to low level of complexity, it is shows that there are a consistency pattern by a designer such as selectivity and determination on focal area at form design by designers. In conclusion, these findings are expected to be used as a guideline and strategy for a beginner designer to understand the knowledge in producing systematic automotive design sketches.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Yusoff, Zaidi
spellingShingle	Yusoff, Zaidi Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff
author_facet	Yusoff, Zaidi
author_sort	Yusoff, Zaidi
title	Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff
title_short	Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff
title_full	Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff
title_fullStr	Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff
title_full_unstemmed	Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff
title_sort	automotive sketching: techniques employed by industrial design students at diploma level in universiti teknologi mara kedah / zaidi yusoff
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/17848/2/TM_ZAIDI%20YUSOFF%20AD%2016_5.pdf
_version_	1783733609900802048

Automotive sketching: techniques employed by industrial design students at diploma level in Universiti Teknologi Mara Kedah / Zaidi Yusoff

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