Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz

Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim...

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Main Author:	Abdul Aziz, Mohd Nasiruddin
Format:	Thesis
Language:	English
Published:	2015
Online Access:	https://ir.uitm.edu.my/id/eprint/18398/2/TM_MOHD%20NASIRUDDIN%20ABDUL%20AZIZ%20AD%2015_5.pdf
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id	my-uitm-ir.18398
record_format	uketd_dc
spelling	my-uitm-ir.183982022-03-10T06:54:14Z Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz 2015 Abdul Aziz, Mohd Nasiruddin Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim consumers to differentiate between the alcoholic and non-alcoholic canned beverages. This research aimed to define the confusing elements and create a new visual sign to help the Muslim consumers to be able to recognize the canned alcoholic beverages effectively. The research use mixed method to achieve the research objectives. The qualitative data gathered from questionnaire survey in pilot-test, pre-test, and post-test stages, while the quantitative data are from literature review, in-depth interview, direct observation, and visual analysis. All collected data was analysed and integrated using the triangulation of data. The early research found that there are five design elements may cause the confusion which is pattern, colour, brand, images, and typography. A Haram logo was developed to enhance the contrast design between Halal and Haram canned beverages. It is hoped that this research will encourage other local researchers to investigating on this related issue to ensure the Malaysian Muslim consumers right always in protected. 2015 Thesis https://ir.uitm.edu.my/id/eprint/18398/ https://ir.uitm.edu.my/id/eprint/18398/2/TM_MOHD%20NASIRUDDIN%20ABDUL%20AZIZ%20AD%2015_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim consumers to differentiate between the alcoholic and non-alcoholic canned beverages. This research aimed to define the confusing elements and create a new visual sign to help the Muslim consumers to be able to recognize the canned alcoholic beverages effectively. The research use mixed method to achieve the research objectives. The qualitative data gathered from questionnaire survey in pilot-test, pre-test, and post-test stages, while the quantitative data are from literature review, in-depth interview, direct observation, and visual analysis. All collected data was analysed and integrated using the triangulation of data. The early research found that there are five design elements may cause the confusion which is pattern, colour, brand, images, and typography. A Haram logo was developed to enhance the contrast design between Halal and Haram canned beverages. It is hoped that this research will encourage other local researchers to investigating on this related issue to ensure the Malaysian Muslim consumers right always in protected.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Abdul Aziz, Mohd Nasiruddin
spellingShingle	Abdul Aziz, Mohd Nasiruddin Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
author_facet	Abdul Aziz, Mohd Nasiruddin
author_sort	Abdul Aziz, Mohd Nasiruddin
title	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_short	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_full	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_fullStr	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_full_unstemmed	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_sort	visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / mohd nasiruddin abdul aziz
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/18398/2/TM_MOHD%20NASIRUDDIN%20ABDUL%20AZIZ%20AD%2015_5.pdf
_version_	1783733672868839424

Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz

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