Strategic positioning of FELDA group towards achieving competitive advantage / Mohd Nazir Rabun
The concept of strategic positioning as a fundamental element in strategic management is used to understand how one important segment of public sector organisations, FELDA Group, a key player in the plantation industry, determines its strategic positioning towards achieving a competitive advantage....
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18401/2/TM_MOHD%20NAZIR%20RABUN%20AM%2014_5.pdf |
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