Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang

This study aimed to examine how corporate website quality would affect the users’ satisfaction and behavioral loyalty. Besides that, the role of frequency of website visit was also investigated to understand its influences on the relationships of corporate website quality, users’ satisfaction and th...

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Main Author:	Rangai Balang, Sandra
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Indexes (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/18458/3/18458.pdf
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id	my-uitm-ir.18458
record_format	uketd_dc
spelling	my-uitm-ir.184582022-12-01T06:07:15Z Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang 2013-09 Rangai Balang, Sandra Indexes (General) This study aimed to examine how corporate website quality would affect the users’ satisfaction and behavioral loyalty. Besides that, the role of frequency of website visit was also investigated to understand its influences on the relationships of corporate website quality, users’ satisfaction and their behavioral loyalty. The research was based on survey data. The instrument adapted the website quality dimensions as proposed by Aladwani and Palvia (2002) and 7-point Likert scale was used. The duly designed questionnaire was validated by experts and pre-tested. The survey yielded 1200 usable questionnaires from various places in Malaysia using quota sampling. The corporate websites evaluated were selected randomly from the public-listed companies in Malaysia. Exploratory factor analysis was used to assess the measures and results indicated that the measurement was reliable and valid. Further statistical analyses included relevant descriptive analyses, independent sample T-test, ANOVA, and multiple regression analyses. The results indicated that there were positive relationships among corporate website quality, user satisfaction and behavioral loyalty. It was found that the relationships between corporate website quality, user satisfaction and behavioral loyalty were weaker with the existence of frequency of website visit as a moderator. 2013-09 Thesis https://ir.uitm.edu.my/id/eprint/18458/ https://ir.uitm.edu.my/id/eprint/18458/3/18458.pdf text en public mphil masters Universiti Teknologi MARA (UiTM) Faculty of Business and Management Voon, Boo Ho Alwi, Mohd Rahidee
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Voon, Boo Ho Alwi, Mohd Rahidee
topic	Indexes (General)
spellingShingle	Indexes (General) Rangai Balang, Sandra Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang
description	This study aimed to examine how corporate website quality would affect the users’ satisfaction and behavioral loyalty. Besides that, the role of frequency of website visit was also investigated to understand its influences on the relationships of corporate website quality, users’ satisfaction and their behavioral loyalty. The research was based on survey data. The instrument adapted the website quality dimensions as proposed by Aladwani and Palvia (2002) and 7-point Likert scale was used. The duly designed questionnaire was validated by experts and pre-tested. The survey yielded 1200 usable questionnaires from various places in Malaysia using quota sampling. The corporate websites evaluated were selected randomly from the public-listed companies in Malaysia. Exploratory factor analysis was used to assess the measures and results indicated that the measurement was reliable and valid. Further statistical analyses included relevant descriptive analyses, independent sample T-test, ANOVA, and multiple regression analyses. The results indicated that there were positive relationships among corporate website quality, user satisfaction and behavioral loyalty. It was found that the relationships between corporate website quality, user satisfaction and behavioral loyalty were weaker with the existence of frequency of website visit as a moderator.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Rangai Balang, Sandra
author_facet	Rangai Balang, Sandra
author_sort	Rangai Balang, Sandra
title	Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang
title_short	Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang
title_full	Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang
title_fullStr	Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang
title_full_unstemmed	Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang
title_sort	relationships among corporate website quality, user satisfaction and behavioural loyalty / sandra rangai balang
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/18458/3/18458.pdf
_version_	1783733685751644160

Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang

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