National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar

Studies on destination attractiveness as the main driver to behavioural intention have been the mainstay in tourism literature. Of late, attitudes towards sustainability and green practices have emerged as critical areas in tourism development and growth. Tourists, especially those from developed co...

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Main Author:	Payam, Mihanyar
Format:	Thesis
Language:	English
Published:	2016
Online Access:	https://ir.uitm.edu.my/id/eprint/18574/1/TP_PAYAM%20MIHANYAR%20BM%2016_5.pdf
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id	my-uitm-ir.18574
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spelling	my-uitm-ir.185742018-01-05T05:45:28Z National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar 2016 Payam, Mihanyar Studies on destination attractiveness as the main driver to behavioural intention have been the mainstay in tourism literature. Of late, attitudes towards sustainability and green practices have emerged as critical areas in tourism development and growth. Tourists, especially those from developed countries have voiced their strong concern over environmental degradation and this has led to conservation efforts in a number of developing countries' national parks. As such Malaysian National Parks (MNP) strive in attracting tourists from developed countries to generate more yields, which leads to natural area protection. This thesis extended the behavioural intention literature by incorporating mobile apps as another driver to behavioural intention, as tourists embrace technology, love to get connected and seek greater involvement in their tourism experience. In addition, tourism experience has been undergoing changes due to today's mobile apps expansion, as it offer numerous means by which tourist constructs the tourism experience by learning, understanding, self-actualizing, and feeling the places visited and the cultures embedded in these places. In this regard, the combined effect of national park attractiveness (NPA), national park green practices (NPGP), national park sustainability (NPSus), national park subjective norm (NPSN), national park perceived behavioural control (NPPBC), national park mobile apps (NPMA), and national park satisfaction (NPSat) on tourists behavioural intention visiting MNP as a robust model named National Park Behavioural Intention (NPBI) remains unknown despite increasing importance of aforementioned variables in tourism industry. In an effort to understand the effect of study constructs in the NPBI Model, this study first established the dimensions and items of the constructs. Secondly, the researcher empirically investigated the effect of the constructs. Additionally, the mediation effect of NPSat in the NPBI Model, whether partial or complete, was also examined. The three critical constructs influencing NPBI are NPGP, NPSus, and NPMA. Theoretically, this study adds value to theory of planned behaviour (TPB) by confirming the influence of aforementioned variables in the NPBI Model. In addition, in terms of items and dimensions of NPA, this study expands the Gearing, Swart, Var (GSV) Model. Practically, this study provides practical implications for the public and private sectors in effective planning, development, and marketing of national parks. 2016 Thesis https://ir.uitm.edu.my/id/eprint/18574/ https://ir.uitm.edu.my/id/eprint/18574/1/TP_PAYAM%20MIHANYAR%20BM%2016_5.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Studies on destination attractiveness as the main driver to behavioural intention have been the mainstay in tourism literature. Of late, attitudes towards sustainability and green practices have emerged as critical areas in tourism development and growth. Tourists, especially those from developed countries have voiced their strong concern over environmental degradation and this has led to conservation efforts in a number of developing countries' national parks. As such Malaysian National Parks (MNP) strive in attracting tourists from developed countries to generate more yields, which leads to natural area protection. This thesis extended the behavioural intention literature by incorporating mobile apps as another driver to behavioural intention, as tourists embrace technology, love to get connected and seek greater involvement in their tourism experience. In addition, tourism experience has been undergoing changes due to today's mobile apps expansion, as it offer numerous means by which tourist constructs the tourism experience by learning, understanding, self-actualizing, and feeling the places visited and the cultures embedded in these places. In this regard, the combined effect of national park attractiveness (NPA), national park green practices (NPGP), national park sustainability (NPSus), national park subjective norm (NPSN), national park perceived behavioural control (NPPBC), national park mobile apps (NPMA), and national park satisfaction (NPSat) on tourists behavioural intention visiting MNP as a robust model named National Park Behavioural Intention (NPBI) remains unknown despite increasing importance of aforementioned variables in tourism industry. In an effort to understand the effect of study constructs in the NPBI Model, this study first established the dimensions and items of the constructs. Secondly, the researcher empirically investigated the effect of the constructs. Additionally, the mediation effect of NPSat in the NPBI Model, whether partial or complete, was also examined. The three critical constructs influencing NPBI are NPGP, NPSus, and NPMA. Theoretically, this study adds value to theory of planned behaviour (TPB) by confirming the influence of aforementioned variables in the NPBI Model. In addition, in terms of items and dimensions of NPA, this study expands the Gearing, Swart, Var (GSV) Model. Practically, this study provides practical implications for the public and private sectors in effective planning, development, and marketing of national parks.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Payam, Mihanyar
spellingShingle	Payam, Mihanyar National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
author_facet	Payam, Mihanyar
author_sort	Payam, Mihanyar
title	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_short	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_full	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_fullStr	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_full_unstemmed	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_sort	national park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / payam mihanyar
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/18574/1/TP_PAYAM%20MIHANYAR%20BM%2016_5.pdf
_version_	1783733695256985600

National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar

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