Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa

As the Muslim population is growing rapidly, Muslim consumer market should be critically concerned by businesses to satisfy the needs and wants of consumers. The current study attempted to investigate the relationship between Muslim customer perceived values (MCPV) and tourists' travel decision...

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Bibliographic Details
Main Author:	Mohamad Musa, Nurafiqah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Travel Voyages and travels (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/18852/1/TM_NURAFIQAH%20MOHAMAD%20MUSA%20HM%2017_5.pdf
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id	my-uitm-ir.18852
record_format	uketd_dc
spelling	my-uitm-ir.188522022-04-13T02:50:54Z Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa 2017 Mohamad Musa, Nurafiqah Travel. Voyages and travels (General) As the Muslim population is growing rapidly, Muslim consumer market should be critically concerned by businesses to satisfy the needs and wants of consumers. The current study attempted to investigate the relationship between Muslim customer perceived values (MCPV) and tourists' travel decision making. Islamic religiosity is the moderating variable in the study to examine its influence towards MCPV and tourists' travel decision making. The researcher focuses on the influence of Islamic religiosity towards maqasid shariah which is the Islamic value dimensions and tourists' travel decision making in order to intensely understand the power of level of religiosity among Muslims in their travel decision making towards travel packages. However, Islamic religiosity only wanted to see its influence towards Islamic value dimensions as adapted from previous research. A total of 396 respondents, consisting of Malaysian Muslim tourists who had purchased Islamic travel package were obtained through convenient sampling. Questionnaires were blasted through online survey by using Google form. Throughout the study, it has been identified that MCPV has significant relationship with tourists' travel decision making. Islamic religiosity only moderates the relationship between protection of religion and tourists' travel decision making. The results of the study can be beneficial for their marketing strategies and for future planning. The acknowledgment of such value dimensions can facilitate tourism industry to grow more well-developed positioning strategy 2017 Thesis https://ir.uitm.edu.my/id/eprint/18852/ https://ir.uitm.edu.my/id/eprint/18852/1/TM_NURAFIQAH%20MOHAMAD%20MUSA%20HM%2017_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General)
spellingShingle	Travel Voyages and travels (General) Mohamad Musa, Nurafiqah Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
description	As the Muslim population is growing rapidly, Muslim consumer market should be critically concerned by businesses to satisfy the needs and wants of consumers. The current study attempted to investigate the relationship between Muslim customer perceived values (MCPV) and tourists' travel decision making. Islamic religiosity is the moderating variable in the study to examine its influence towards MCPV and tourists' travel decision making. The researcher focuses on the influence of Islamic religiosity towards maqasid shariah which is the Islamic value dimensions and tourists' travel decision making in order to intensely understand the power of level of religiosity among Muslims in their travel decision making towards travel packages. However, Islamic religiosity only wanted to see its influence towards Islamic value dimensions as adapted from previous research. A total of 396 respondents, consisting of Malaysian Muslim tourists who had purchased Islamic travel package were obtained through convenient sampling. Questionnaires were blasted through online survey by using Google form. Throughout the study, it has been identified that MCPV has significant relationship with tourists' travel decision making. Islamic religiosity only moderates the relationship between protection of religion and tourists' travel decision making. The results of the study can be beneficial for their marketing strategies and for future planning. The acknowledgment of such value dimensions can facilitate tourism industry to grow more well-developed positioning strategy
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohamad Musa, Nurafiqah
author_facet	Mohamad Musa, Nurafiqah
author_sort	Mohamad Musa, Nurafiqah
title	Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
title_short	Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
title_full	Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
title_fullStr	Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
title_full_unstemmed	Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
title_sort	muslim customer perceived value (mcpv) and tourists' travel decision making in purchasing islamic tour package / nurafiqah mohamad musa
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/18852/1/TM_NURAFIQAH%20MOHAMAD%20MUSA%20HM%2017_5.pdf
_version_	1783733711433367552

Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa

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