Muslim customer perceived value (MCPV) and tourists' travel decision making in purchasing Islamic tour package / Nurafiqah Mohamad Musa
As the Muslim population is growing rapidly, Muslim consumer market should be critically concerned by businesses to satisfy the needs and wants of consumers. The current study attempted to investigate the relationship between Muslim customer perceived values (MCPV) and tourists' travel decision...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18852/1/TM_NURAFIQAH%20MOHAMAD%20MUSA%20HM%2017_5.pdf |
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