Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon

Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three det...

Full description

Saved in:

Bibliographic Details
Main Author:	Faridon, Amira Najwa Fitri
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.21834
record_format	uketd_dc
spelling	my-uitm-ir.218342018-12-26T01:59:51Z Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon 2018 Faridon, Amira Najwa Fitri Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding. 2018 Thesis https://ir.uitm.edu.my/id/eprint/21834/ https://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf text en public degree Uinversiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Advertising campaigns Advertising campaigns Advertising campaigns
spellingShingle	Advertising campaigns Advertising campaigns Advertising campaigns Faridon, Amira Najwa Fitri Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
description	Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding.
format	Thesis
qualification_level	Bachelor degree
author	Faridon, Amira Najwa Fitri
author_facet	Faridon, Amira Najwa Fitri
author_sort	Faridon, Amira Najwa Fitri
title	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_short	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_full	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_fullStr	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_full_unstemmed	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_sort	breastfeeding awareness among mother in melaka, malaysia / nur amira najwa fitri faridon
granting_institution	Uinversiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf
_version_	1783733779463929856

Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon

Similar Items