Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal

Negeri Sembilan has unique cuisine by its own. These aspects contributed to the tourism sector to be able to influence people to come to Negeri Sembilan. The main objective of this study is to promote Negeri Sembilan food to the public. Another objective is also being studied to identify the various...

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Main Author: Zainal, Nurul Nabilah
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/21880/1/TD_NURUL%20NABILAH%20ZAINAL%20M%20AD%2017_5.pdf
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id my-uitm-ir.21880
record_format uketd_dc
spelling my-uitm-ir.218802018-12-26T02:04:03Z Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal 2017 Zainal, Nurul Nabilah Food industry and trade. Halal food industry. Certification Advertising campaigns Economics of commercial art Negeri Sembilan has unique cuisine by its own. These aspects contributed to the tourism sector to be able to influence people to come to Negeri Sembilan. The main objective of this study is to promote Negeri Sembilan food to the public. Another objective is also being studied to identify the various type of traditional food in Negeri Sembilan and to promote the uniqueness Negeri Sembilan cuisine for tourist. This study used a questionnaire among people in and outside the Negeri Sembilan and interview people around the Negeri Sembilan area. A total of 50 respondents were selected to participate in this study and based on the information obtained, most of them have linked food as a factor to promote food Negeri Sembilan as a tourist attraction. Therefore, food plays an important role in everyday life and also used as a tourist attraction for visitors to Negeri Sembilan. Exposure of Negeri Sembilan food advertising should be studied and implemented in order to attract tourists to come and at the same time can show the identity of Negeri Sembilan. Advertising design proposes a new image, typography and videography as a way to promote foods to Negeri Sembilan as a tourist attraction in the tourism sector. 2017 Thesis https://ir.uitm.edu.my/id/eprint/21880/ https://ir.uitm.edu.my/id/eprint/21880/1/TD_NURUL%20NABILAH%20ZAINAL%20M%20AD%2017_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Food industry and trade
Halal food industry
Certification
Advertising campaigns
Economics of commercial art
spellingShingle Food industry and trade
Halal food industry
Certification
Advertising campaigns
Economics of commercial art
Zainal, Nurul Nabilah
Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal
description Negeri Sembilan has unique cuisine by its own. These aspects contributed to the tourism sector to be able to influence people to come to Negeri Sembilan. The main objective of this study is to promote Negeri Sembilan food to the public. Another objective is also being studied to identify the various type of traditional food in Negeri Sembilan and to promote the uniqueness Negeri Sembilan cuisine for tourist. This study used a questionnaire among people in and outside the Negeri Sembilan and interview people around the Negeri Sembilan area. A total of 50 respondents were selected to participate in this study and based on the information obtained, most of them have linked food as a factor to promote food Negeri Sembilan as a tourist attraction. Therefore, food plays an important role in everyday life and also used as a tourist attraction for visitors to Negeri Sembilan. Exposure of Negeri Sembilan food advertising should be studied and implemented in order to attract tourists to come and at the same time can show the identity of Negeri Sembilan. Advertising design proposes a new image, typography and videography as a way to promote foods to Negeri Sembilan as a tourist attraction in the tourism sector.
format Thesis
qualification_level Bachelor degree
author Zainal, Nurul Nabilah
author_facet Zainal, Nurul Nabilah
author_sort Zainal, Nurul Nabilah
title Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal
title_short Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal
title_full Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal
title_fullStr Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal
title_full_unstemmed Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal
title_sort negeri sembilan food as a tourist attraction / nurul nabilah zainal
granting_institution Universiti Teknologi MARA, Melaka
granting_department Faculty of Art and Design
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/21880/1/TD_NURUL%20NABILAH%20ZAINAL%20M%20AD%2017_5.pdf
_version_ 1783733785748045824