The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Kerop...

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Main Author:	Ismail, Siti Rohani
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Labels Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf
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id	my-uitm-ir.21882
record_format	uketd_dc
spelling	my-uitm-ir.218822018-12-26T02:05:34Z The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail 2018 Ismail, Siti Rohani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Labels Packaging Commercial art. Advertising art This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Keropok Amplang’. The data analysis was divided into two phases. The first phase shows the data of perception of customer about the existing labelling and packaging of amplang’s product. For the second phase, the data derived to analyze the agreement of the new labelling and packaging of amplang product. The data analysis of these two phases involving the mean and percentage. To be able to gather the necessary data, the researcher utilize the quantitative method. Researcher started in brain storm the idea development process by doing raw sketchers to build the new packaging and labelling. At the end of this study, hopefully, this research can help the Amplang’s industry in Malaysia to expand their marketing by upgrading their labelling and packaging. Labelling and packaging proposed by researcher contains a numerous element of graphic including visual and typography that can increase the customer buy intention. 2018 Thesis https://ir.uitm.edu.my/id/eprint/21882/ https://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Labels Packaging Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Labels Packaging Consumer behavior Consumers' preferences Consumer research Including consumer profiling Ismail, Siti Rohani The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
description	This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Keropok Amplang’. The data analysis was divided into two phases. The first phase shows the data of perception of customer about the existing labelling and packaging of amplang’s product. For the second phase, the data derived to analyze the agreement of the new labelling and packaging of amplang product. The data analysis of these two phases involving the mean and percentage. To be able to gather the necessary data, the researcher utilize the quantitative method. Researcher started in brain storm the idea development process by doing raw sketchers to build the new packaging and labelling. At the end of this study, hopefully, this research can help the Amplang’s industry in Malaysia to expand their marketing by upgrading their labelling and packaging. Labelling and packaging proposed by researcher contains a numerous element of graphic including visual and typography that can increase the customer buy intention.
format	Thesis
qualification_level	Bachelor degree
author	Ismail, Siti Rohani
author_facet	Ismail, Siti Rohani
author_sort	Ismail, Siti Rohani
title	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_short	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_full	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_fullStr	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_full_unstemmed	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_sort	development and evaluation of new packaging and labelling for keropok amplang product / siti rohani ismail
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf
_version_	1783733786258702336

The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

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