A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli

Transport is a key requirement of human travel or movement from one place to another place without taking into account the distance to the destination. Keretapi Tanah Melayu (KTM) has provided invaluable services to the State. Various challenges have been made but the railways continue to move forwa...

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Main Author: Razalli, Zayanah
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/21885/1/TD_ZAYANAH%20RAZALLI%20M%20AD%2018_5.pdf
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id my-uitm-ir.21885
record_format uketd_dc
spelling my-uitm-ir.218852018-12-26T02:08:16Z A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli 2018 Razalli, Zayanah Early works to 1800 NC Drawing. Design. IIlustration Drawing for reproduction. Illustration 20th century Transport is a key requirement of human travel or movement from one place to another place without taking into account the distance to the destination. Keretapi Tanah Melayu (KTM) has provided invaluable services to the State. Various challenges have been made but the railways continue to move forward with the country's development. Until now the train is a service that still needed by the people and the State. This success is due to the strategy in promoting KTM itself. The way they campaign their names and the items they use to promote their names abroad. The purpose of this study is to study the illustration that use in promoting Keretapi Tanah Melayu (KTM) until they have reach their successful until now. This will have a further studies about the styles and types of illustrations that KTM had used. This study need to be done by doing the research through qualitative methods including interviews. It will be conducted by interview with the Executive Corporate Communication of KTM. As the results from this study, KTM has starts its biggest name with the used of illustrations as to promote the KTM itself but had decreased in the used of illustrations due to this modern age. 2018 Thesis https://ir.uitm.edu.my/id/eprint/21885/ https://ir.uitm.edu.my/id/eprint/21885/1/TD_ZAYANAH%20RAZALLI%20M%20AD%2018_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Early works to 1800
Early works to 1800
Early works to 1800
20th century
spellingShingle Early works to 1800
Early works to 1800
Early works to 1800
20th century
Razalli, Zayanah
A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli
description Transport is a key requirement of human travel or movement from one place to another place without taking into account the distance to the destination. Keretapi Tanah Melayu (KTM) has provided invaluable services to the State. Various challenges have been made but the railways continue to move forward with the country's development. Until now the train is a service that still needed by the people and the State. This success is due to the strategy in promoting KTM itself. The way they campaign their names and the items they use to promote their names abroad. The purpose of this study is to study the illustration that use in promoting Keretapi Tanah Melayu (KTM) until they have reach their successful until now. This will have a further studies about the styles and types of illustrations that KTM had used. This study need to be done by doing the research through qualitative methods including interviews. It will be conducted by interview with the Executive Corporate Communication of KTM. As the results from this study, KTM has starts its biggest name with the used of illustrations as to promote the KTM itself but had decreased in the used of illustrations due to this modern age.
format Thesis
qualification_level Bachelor degree
author Razalli, Zayanah
author_facet Razalli, Zayanah
author_sort Razalli, Zayanah
title A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli
title_short A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli
title_full A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli
title_fullStr A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli
title_full_unstemmed A study of illustration that promote Keretapi Tanah Melayu (KTM) in Malaysia from 1885 to 2018 / Zayanah Razalli
title_sort study of illustration that promote keretapi tanah melayu (ktm) in malaysia from 1885 to 2018 / zayanah razalli
granting_institution Universiti Teknologi MARA, Melaka
granting_department Faculty of Art and Design
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/21885/1/TD_ZAYANAH%20RAZALLI%20M%20AD%2018_5.pdf
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