The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak

This research examined the study of factors and perceptions towards the student's school and academic performances and their tendency to choose Public Relations course as the main options. The amount of survey c31culated based on Krejcie and Morgan Table, N=95 , 5=76 by using purposive sampling...

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Main Author:	Mohamad Ishak, Siti Nirmala
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Perception
Online Access:	https://ir.uitm.edu.my/id/eprint/22921/1/22921.pdf
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id	my-uitm-ir.22921
record_format	uketd_dc
spelling	my-uitm-ir.229212021-10-13T04:52:42Z The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak 2018 Mohamad Ishak, Siti Nirmala Perception Performance. Competence. Academic achievement This research examined the study of factors and perceptions towards the student's school and academic performances and their tendency to choose Public Relations course as the main options. The amount of survey c31culated based on Krejcie and Morgan Table, N=95 , 5=76 by using purposive sampling method. Descriptive quantitative research study was conducted through survey using questionnaire form. The independent variables involved are divided into two main dimensions which are factors and perceptions. There were three main factors; (1) Motivation Factor, (2) Family and Education Background and (3) Self-Interest. In the perceptions dimension included (1) Course and Assessment Content, and (2) Industry Prospect. The dependent variable studied the student's and academic performances that influence their decision making to choose their interested course. The suitable research theory that implemented throughout the study is Reasoned Action Model Theory by Martin Fishbein and Icek Ajzen which indicated the study towards perceptions, belief and behavior (action). The theory is practically implemented on the decision making process. The hypothesis testing gained by using two different methods which indicated different result which are Pearson Correlation and Multiple Linear Regression. Based on the research by using Pearson Correlation method, the five listed null hypothesis is accepted based on the standardized significant values which is must be or less than p=O.05. However, based on Multiple Linear Regression method, there are two different reading which formed different results. The first result is based on Beta value which shown the most significant relationship between independent towards dependent variables. Thus, the result indicated Industry Prospect (B=O.234) is the strongest relationship towards dependent variables (academic performances). However, based on significant value in Coefficient Multiple Linear Regression analysis, the null hypothesis of self-interest (p=O.042) and industry prospect (p=O.037) is being accepted with significant value below than p=O.05. Faculty of Communication and Media Studies 2018 Thesis https://ir.uitm.edu.my/id/eprint/22921/ https://ir.uitm.edu.my/id/eprint/22921/1/22921.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Communication and Media Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Perception Perception
spellingShingle	Perception Perception Mohamad Ishak, Siti Nirmala The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
description	This research examined the study of factors and perceptions towards the student's school and academic performances and their tendency to choose Public Relations course as the main options. The amount of survey c31culated based on Krejcie and Morgan Table, N=95 , 5=76 by using purposive sampling method. Descriptive quantitative research study was conducted through survey using questionnaire form. The independent variables involved are divided into two main dimensions which are factors and perceptions. There were three main factors; (1) Motivation Factor, (2) Family and Education Background and (3) Self-Interest. In the perceptions dimension included (1) Course and Assessment Content, and (2) Industry Prospect. The dependent variable studied the student's and academic performances that influence their decision making to choose their interested course. The suitable research theory that implemented throughout the study is Reasoned Action Model Theory by Martin Fishbein and Icek Ajzen which indicated the study towards perceptions, belief and behavior (action). The theory is practically implemented on the decision making process. The hypothesis testing gained by using two different methods which indicated different result which are Pearson Correlation and Multiple Linear Regression. Based on the research by using Pearson Correlation method, the five listed null hypothesis is accepted based on the standardized significant values which is must be or less than p=O.05. However, based on Multiple Linear Regression method, there are two different reading which formed different results. The first result is based on Beta value which shown the most significant relationship between independent towards dependent variables. Thus, the result indicated Industry Prospect (B=O.234) is the strongest relationship towards dependent variables (academic performances). However, based on significant value in Coefficient Multiple Linear Regression analysis, the null hypothesis of self-interest (p=O.042) and industry prospect (p=O.037) is being accepted with significant value below than p=O.05.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Ishak, Siti Nirmala
author_facet	Mohamad Ishak, Siti Nirmala
author_sort	Mohamad Ishak, Siti Nirmala
title	The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
title_short	The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
title_full	The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
title_fullStr	The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
title_full_unstemmed	The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
title_sort	influence factors and perceptions towards the student performances and the tendency to choose public relations course / siti nirmala mohamad ishak
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Communication and Media Studies
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/22921/1/22921.pdf
_version_	1783733826275508224

The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak

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