A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid

This research focuses much impact can be produce from anti-smoking advertising toward the society in urban area. Thus due to urban have multiracial society as well as different types of demographics. Smoking has been one of the symptoms of an unhealthy lifestyle in Malaysia. Through the year, there...

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Bibliographic Details
Main Author:	Kholid, Aiman Iqwan
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Advertising campaigns Smoking Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/24028/1/TD_AIMAN%20IQWAN%20KHOLID%20M%20AD%2019.pdf
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id	my-uitm-ir.24028
record_format	uketd_dc
spelling	my-uitm-ir.240282019-05-28T07:05:21Z A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid 2019 Kholid, Aiman Iqwan Advertising campaigns Tobacco use. Tobacco habit Smoking Malaysia This research focuses much impact can be produce from anti-smoking advertising toward the society in urban area. Thus due to urban have multiracial society as well as different types of demographics. Smoking has been one of the symptoms of an unhealthy lifestyle in Malaysia. Through the year, there have been various types of anti-smoking campaigns being made from the government in dealing with smokers and prevent the community from falling into an unhealthy lifestyle. The main objective of this study is to investigate the impact from the anti-smoking advertising toward smoker itself or the society. The purpose of this study is to create an awareness of smoking effect among society regarding the campaign or the advertisement that been create, to investigate the concept, storyline which appeal in anti-smoking advertisement and to create the better method in order to make a better advertisement. All the data that been collected via quantitative. A questionnaire was selected as main method to know the effectiveness from the advertisement. Beside from the survey, the results have been collected through observation and from previous research. This researcher picked Bangsar as research area due to this area have a plural population and easy for researcher to make research there. 2019 Thesis https://ir.uitm.edu.my/id/eprint/24028/ https://ir.uitm.edu.my/id/eprint/24028/1/TD_AIMAN%20IQWAN%20KHOLID%20M%20AD%2019.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Advertising campaigns Advertising campaigns Smoking Malaysia
spellingShingle	Advertising campaigns Advertising campaigns Smoking Malaysia Kholid, Aiman Iqwan A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid
description	This research focuses much impact can be produce from anti-smoking advertising toward the society in urban area. Thus due to urban have multiracial society as well as different types of demographics. Smoking has been one of the symptoms of an unhealthy lifestyle in Malaysia. Through the year, there have been various types of anti-smoking campaigns being made from the government in dealing with smokers and prevent the community from falling into an unhealthy lifestyle. The main objective of this study is to investigate the impact from the anti-smoking advertising toward smoker itself or the society. The purpose of this study is to create an awareness of smoking effect among society regarding the campaign or the advertisement that been create, to investigate the concept, storyline which appeal in anti-smoking advertisement and to create the better method in order to make a better advertisement. All the data that been collected via quantitative. A questionnaire was selected as main method to know the effectiveness from the advertisement. Beside from the survey, the results have been collected through observation and from previous research. This researcher picked Bangsar as research area due to this area have a plural population and easy for researcher to make research there.
format	Thesis
qualification_level	Bachelor degree
author	Kholid, Aiman Iqwan
author_facet	Kholid, Aiman Iqwan
author_sort	Kholid, Aiman Iqwan
title	A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid
title_short	A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid
title_full	A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid
title_fullStr	A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid
title_full_unstemmed	A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid
title_sort	study on effectiveness of anti-smoking advertising toward society / aiman iqwan kholid
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/24028/1/TD_AIMAN%20IQWAN%20KHOLID%20M%20AD%2019.pdf
_version_	1783733832896217088

A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid

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