An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provid...

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Bibliographic Details
Main Author:	Mat Lizah, Muhammad Reedha
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Marketing Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf
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id	my-uitm-ir.24260
record_format	uketd_dc
spelling	my-uitm-ir.242602019-05-29T04:22:10Z An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah 2019 Mat Lizah, Muhammad Reedha Marketing Advertising The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provide increased energy to improve physical and cognitive performance. However, studies supporting this claim are limited. In fact, some harmful effects on health have been linked to energy drinks. This has raised the question of whether this drink is safe. The study was conducted to identify and discuss published articles studying the health effects associated with energy drinks. It is concluded that although energy drinks can have a good impact on physical performance, this product also has a health priority if it is not used. In order to inform target audiences, marketing of energy drinks should be promoted through creative advertising to attract adolescent and young adult intentions. This is because the effect of online food marketing on creative advertising on young adults is not yet clear. This study examines the benefits of energy drink through creative advertising on young teenagers, using energy drinks for example cases. This study shows the power of advertising affecting adolescents while attracting people's health to young adults, who are unaware of the importance of energy drinks. 2019 Thesis https://ir.uitm.edu.my/id/eprint/24260/ https://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing Advertising
spellingShingle	Marketing Advertising Mat Lizah, Muhammad Reedha An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
description	The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provide increased energy to improve physical and cognitive performance. However, studies supporting this claim are limited. In fact, some harmful effects on health have been linked to energy drinks. This has raised the question of whether this drink is safe. The study was conducted to identify and discuss published articles studying the health effects associated with energy drinks. It is concluded that although energy drinks can have a good impact on physical performance, this product also has a health priority if it is not used. In order to inform target audiences, marketing of energy drinks should be promoted through creative advertising to attract adolescent and young adult intentions. This is because the effect of online food marketing on creative advertising on young adults is not yet clear. This study examines the benefits of energy drink through creative advertising on young teenagers, using energy drinks for example cases. This study shows the power of advertising affecting adolescents while attracting people's health to young adults, who are unaware of the importance of energy drinks.
format	Thesis
qualification_level	Bachelor degree
author	Mat Lizah, Muhammad Reedha
author_facet	Mat Lizah, Muhammad Reedha
author_sort	Mat Lizah, Muhammad Reedha
title	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_short	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_full	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_fullStr	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_full_unstemmed	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_sort	advertising approach to promote energy drink case study: gorilla energy drink / muhammad reedha mat lizah
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf
_version_	1783733846433333248

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

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