A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof

Responding to the important of promotion which can enhance the store sales and profitability, Jaya Jusco must find effective way of the stores promotion and centralized their marketing strategy towards the targeted customers. With the right sales promotion tools, the potential buyers will be aware o...

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Bibliographic Details
Main Author:	Wan Yusof, W. Hasyusnita
Format:	Thesis
Language:	English
Published:	1996
Subjects:	Customer services Customer relations Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/2520/1/2520.pdf
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id	my-uitm-ir.2520
record_format	uketd_dc
spelling	my-uitm-ir.25202023-10-17T04:50:47Z A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof 1996-11 Wan Yusof, W. Hasyusnita Customer services. Customer relations Department stores Responding to the important of promotion which can enhance the store sales and profitability, Jaya Jusco must find effective way of the stores promotion and centralized their marketing strategy towards the targeted customers. With the right sales promotion tools, the potential buyers will be aware of the store and products exists. As Jaya Jusco BBK is a new store opened at the Bukit Raja Shopping Centre and just celebrate its first Anniversary Sales in October 1996, the ability to achieve the targeted customers is hard. Eventhough there are many stores at other outlets such as at Wangsa Maju, Bandar Utaraa, Melaka which have been successful in built the loyalty of the customers to the stores, but there are many things Jaya Jusco can do in terms of creating customer's awareness and loyalty for their new customers. Chapter one will disscuss the background of the study and the Department overall. It includes problems facing in the purpose of the study, the objectives of the study, area and scope of the study and the limitations toward getting the data needecLThis study was done in such a way to get the performance and effectiveness of Jaya Jusco towards their sales promotion strategy as well as to the Stationery Department Chapter two it will disscuss the literature review of the sales promotion in the retail business, the important of the advertising and promotion tools in creating awareness of the customers towards the store and the product offers. 1996-11 Thesis https://ir.uitm.edu.my/id/eprint/2520/ https://ir.uitm.edu.my/id/eprint/2520/1/2520.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Mohammad, Ubaidah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohammad, Ubaidah
topic	Customer services Customer relations Department stores
spellingShingle	Customer services Customer relations Department stores Wan Yusof, W. Hasyusnita A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof
description	Responding to the important of promotion which can enhance the store sales and profitability, Jaya Jusco must find effective way of the stores promotion and centralized their marketing strategy towards the targeted customers. With the right sales promotion tools, the potential buyers will be aware of the store and products exists. As Jaya Jusco BBK is a new store opened at the Bukit Raja Shopping Centre and just celebrate its first Anniversary Sales in October 1996, the ability to achieve the targeted customers is hard. Eventhough there are many stores at other outlets such as at Wangsa Maju, Bandar Utaraa, Melaka which have been successful in built the loyalty of the customers to the stores, but there are many things Jaya Jusco can do in terms of creating customer's awareness and loyalty for their new customers. Chapter one will disscuss the background of the study and the Department overall. It includes problems facing in the purpose of the study, the objectives of the study, area and scope of the study and the limitations toward getting the data needecLThis study was done in such a way to get the performance and effectiveness of Jaya Jusco towards their sales promotion strategy as well as to the Stationery Department Chapter two it will disscuss the literature review of the sales promotion in the retail business, the important of the advertising and promotion tools in creating awareness of the customers towards the store and the product offers.
format	Thesis
qualification_level	Bachelor degree
author	Wan Yusof, W. Hasyusnita
author_facet	Wan Yusof, W. Hasyusnita
author_sort	Wan Yusof, W. Hasyusnita
title	A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof
title_short	A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof
title_full	A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof
title_fullStr	A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof
title_full_unstemmed	A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof
title_sort	study on the effectiveness of sales promotion in stationery department of jaya jusco bandar baru klang / w. hasyusnita wan yusof
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1996
url	https://ir.uitm.edu.my/id/eprint/2520/1/2520.pdf
_version_	1783733070886600704

A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof

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