A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is o...

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Main Author:	Ahmad, Intan Shafinaz
Format:	Thesis
Language:	English
Published:	1996
Subjects:	Market segmentation Target marketing Product management
Online Access:	https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf
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id	my-uitm-ir.2523
record_format	uketd_dc
spelling	my-uitm-ir.25232023-10-17T03:36:30Z A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad 1996 Ahmad, Intan Shafinaz Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is one of the retail strategies to respond to these changes and at the same time meets the customer's expectation. ENERGY is the Mun Loong- Hankyu Jaya brand that offers a unisex apparel which targeted to young people. One research has been conducted to gain the customer's feedback towards the ENERGY. The study was conducted at the ENERGY counter itself in order to have a better understanding of consumer behaviour. Some observation, interviews and distribution of questionnaire were conducted to gather data about customers; to identify whether they were design oriented, price oriented or quality oriented people. The result of the study indicates that majority of the customers were design oriented rather than price and quality oriented. 1996 Thesis https://ir.uitm.edu.my/id/eprint/2523/ https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Market segmentation Target marketing Product management Market segmentation Target marketing
spellingShingle	Market segmentation Target marketing Product management Market segmentation Target marketing Ahmad, Intan Shafinaz A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
description	Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is one of the retail strategies to respond to these changes and at the same time meets the customer's expectation. ENERGY is the Mun Loong- Hankyu Jaya brand that offers a unisex apparel which targeted to young people. One research has been conducted to gain the customer's feedback towards the ENERGY. The study was conducted at the ENERGY counter itself in order to have a better understanding of consumer behaviour. Some observation, interviews and distribution of questionnaire were conducted to gather data about customers; to identify whether they were design oriented, price oriented or quality oriented people. The result of the study indicates that majority of the customers were design oriented rather than price and quality oriented.
format	Thesis
qualification_level	Bachelor degree
author	Ahmad, Intan Shafinaz
author_facet	Ahmad, Intan Shafinaz
author_sort	Ahmad, Intan Shafinaz
title	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_short	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_full	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_fullStr	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_full_unstemmed	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_sort	study on customers' expectations towards ‘energy’; design, price or quality? / intan shafinaz ahmad
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1996
url	https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf
_version_	1783733071129870336

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

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