A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is o...

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Main Author: Ahmad, Intan Shafinaz
Format: Thesis
Language:English
Published: 1996
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf
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spelling my-uitm-ir.25232023-10-17T03:36:30Z A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad 1996 Ahmad, Intan Shafinaz Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is one of the retail strategies to respond to these changes and at the same time meets the customer's expectation. ENERGY is the Mun Loong- Hankyu Jaya brand that offers a unisex apparel which targeted to young people. One research has been conducted to gain the customer's feedback towards the ENERGY. The study was conducted at the ENERGY counter itself in order to have a better understanding of consumer behaviour. Some observation, interviews and distribution of questionnaire were conducted to gather data about customers; to identify whether they were design oriented, price oriented or quality oriented people. The result of the study indicates that majority of the customers were design oriented rather than price and quality oriented. 1996 Thesis https://ir.uitm.edu.my/id/eprint/2523/ https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Market segmentation
Target marketing
Product management
Market segmentation
Target marketing
spellingShingle Market segmentation
Target marketing
Product management
Market segmentation
Target marketing
Ahmad, Intan Shafinaz
A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
description Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is one of the retail strategies to respond to these changes and at the same time meets the customer's expectation. ENERGY is the Mun Loong- Hankyu Jaya brand that offers a unisex apparel which targeted to young people. One research has been conducted to gain the customer's feedback towards the ENERGY. The study was conducted at the ENERGY counter itself in order to have a better understanding of consumer behaviour. Some observation, interviews and distribution of questionnaire were conducted to gather data about customers; to identify whether they were design oriented, price oriented or quality oriented people. The result of the study indicates that majority of the customers were design oriented rather than price and quality oriented.
format Thesis
qualification_level Bachelor degree
author Ahmad, Intan Shafinaz
author_facet Ahmad, Intan Shafinaz
author_sort Ahmad, Intan Shafinaz
title A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_short A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_full A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_fullStr A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_full_unstemmed A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_sort study on customers' expectations towards ‘energy’; design, price or quality? / intan shafinaz ahmad
granting_institution Universiti Teknologi MARA
granting_department Faculty of Business and Management
publishDate 1996
url https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf
_version_ 1783733071129870336