A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is o...

Full description

Saved in:
Bibliographic Details
Main Author: Ahmad, Intan Shafinaz
Format: Thesis
Published: 1996
Online Access:https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items