An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi

Nowadays, business or entrepreneurship has become the most chosen vocation in the society. Sustainability is one of the aspects which is progressively essential for the society especially in the creation of entrepreneurship and business ventures. Sustainability, which relates to profitability, pr...

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Main Author:	Rasdi, Nur Bazilah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Business cycles Economic fluctuations Economic indicators
Online Access:	https://ir.uitm.edu.my/id/eprint/25386/1/TD_NUR%20BAZILAH%20RASDI%20CS%20R%2019_5.pdf
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id	my-uitm-ir.25386
record_format	uketd_dc
spelling	my-uitm-ir.253862019-08-28T07:11:16Z An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi 2019-08-28 Rasdi, Nur Bazilah Business cycles. Economic fluctuations. Economic indicators Entrepreneurship. Risk and uncertainty Nowadays, business or entrepreneurship has become the most chosen vocation in the society. Sustainability is one of the aspects which is progressively essential for the society especially in the creation of entrepreneurship and business ventures. Sustainability, which relates to profitability, productivity and financial performance to last in time, is important for entrepreneurship and business as it reflects the ability of a corporation. The factors which are related to entrepreneurship and business sustainability are environment, business factors, behavior and human relations. All these factors are considered as the criteria and each criterion has its own subcriteria. This study focuses on analyzing and ranking the criteria and subcriteria that affect entrepreneurship and business sustainability. Analytic Hierarchy Process (AHP) has been used to analyze the data, which consists of responses from seven experts who compared the relative importance in all the criteria and subcriteria. The results show that behavior factor is the most important criterion in business sustainability, followed by business factor, human relations and environment factor. Meanwhile, motivation is shown to be the most important subcriterion in the behavior factor. For the business factor, business management is ranked first. Leadership is the most important element in human relations and finally, social awareness has the highest rank for the most important element in the environment factor. 2019-08 Thesis https://ir.uitm.edu.my/id/eprint/25386/ https://ir.uitm.edu.my/id/eprint/25386/1/TD_NUR%20BAZILAH%20RASDI%20CS%20R%2019_5.pdf text en public degree Universiti Teknologi Mara, Perlis Faculty of Computer and Mathematical Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Business cycles Economic fluctuations Economic indicators Business cycles Economic fluctuations Economic indicators
spellingShingle	Business cycles Economic fluctuations Economic indicators Business cycles Economic fluctuations Economic indicators Rasdi, Nur Bazilah An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi
description	Nowadays, business or entrepreneurship has become the most chosen vocation in the society. Sustainability is one of the aspects which is progressively essential for the society especially in the creation of entrepreneurship and business ventures. Sustainability, which relates to profitability, productivity and financial performance to last in time, is important for entrepreneurship and business as it reflects the ability of a corporation. The factors which are related to entrepreneurship and business sustainability are environment, business factors, behavior and human relations. All these factors are considered as the criteria and each criterion has its own subcriteria. This study focuses on analyzing and ranking the criteria and subcriteria that affect entrepreneurship and business sustainability. Analytic Hierarchy Process (AHP) has been used to analyze the data, which consists of responses from seven experts who compared the relative importance in all the criteria and subcriteria. The results show that behavior factor is the most important criterion in business sustainability, followed by business factor, human relations and environment factor. Meanwhile, motivation is shown to be the most important subcriterion in the behavior factor. For the business factor, business management is ranked first. Leadership is the most important element in human relations and finally, social awareness has the highest rank for the most important element in the environment factor.
format	Thesis
qualification_level	Bachelor degree
author	Rasdi, Nur Bazilah
author_facet	Rasdi, Nur Bazilah
author_sort	Rasdi, Nur Bazilah
title	An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi
title_short	An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi
title_full	An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi
title_fullStr	An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi
title_full_unstemmed	An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi
title_sort	analytic hierarchy process ahp model for determining factors affecting entrepreneurship and business sustainability in malaysia / nur bazilah rasdi
granting_institution	Universiti Teknologi Mara, Perlis
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/25386/1/TD_NUR%20BAZILAH%20RASDI%20CS%20R%2019_5.pdf
_version_	1783733862643269632

An analytic hierarchy process AHP model for determining factors affecting entrepreneurship and business sustainability in Malaysia / Nur Bazilah Rasdi

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