Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit

This research was to determine and analyse the service quality and customer satisfaction toward the Pos Laju. This research was to identify and assess the customer perception and overall satisfaction level of customer toward the service offered by Pos Laju, Sibu. The study was used a questionnaire t...

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Main Author:	Langgit, Aja
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Data processing Including SPSS Messenger service Business societies Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/25389/1/25389.PDF
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id	my-uitm-ir.25389
record_format	uketd_dc
spelling	my-uitm-ir.253892020-12-15T06:04:15Z Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit 2015-06 Langgit, Aja Data processing. Including SPSS Postal service. Stamps. Philately Messenger service Business societies Consumer satisfaction Customer services. Customer relations This research was to determine and analyse the service quality and customer satisfaction toward the Pos Laju. This research was to identify and assess the customer perception and overall satisfaction level of customer toward the service offered by Pos Laju, Sibu. The study was used a questionnaire to gain the result related to customer satisfaction. 400 of questionnaires were estimated but only 350 of questionnaires have been collected to analyze which to determine the result. SPSS programme (Statistical Software Package) was used to identify and test the research objective in the research. The findings indicate the Reliability dimension is the most important dimension followed by tangible, empathy and responsiveness, while assurance is found out least significant to the customer in Pos Laju, Sibu, Sarawak. In addition, customer satisfaction was found that low relationship between theory of SERVQUAL model toward customer satisfaction. Generally the study implies the Pos Laju should take workable measures to improve upon their services quality in specific areas. It is recommended that further research should assess and analyse customer satisfaction with specific services across Pos Laju in Sibu, Sarawak. Universiti Teknologi MARA Sarawak,Kampus Samarahan 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/25389/ https://ir.uitm.edu.my/id/eprint/25389/1/25389.PDF text en public degree Universiti Teknologi MARA Sarawak,Kampus Samarahan Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Data processing Including SPSS Data processing Including SPSS Messenger service Business societies Consumer satisfaction Data processing Including SPSS
spellingShingle	Data processing Including SPSS Data processing Including SPSS Messenger service Business societies Consumer satisfaction Data processing Including SPSS Langgit, Aja Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit
description	This research was to determine and analyse the service quality and customer satisfaction toward the Pos Laju. This research was to identify and assess the customer perception and overall satisfaction level of customer toward the service offered by Pos Laju, Sibu. The study was used a questionnaire to gain the result related to customer satisfaction. 400 of questionnaires were estimated but only 350 of questionnaires have been collected to analyze which to determine the result. SPSS programme (Statistical Software Package) was used to identify and test the research objective in the research. The findings indicate the Reliability dimension is the most important dimension followed by tangible, empathy and responsiveness, while assurance is found out least significant to the customer in Pos Laju, Sibu, Sarawak. In addition, customer satisfaction was found that low relationship between theory of SERVQUAL model toward customer satisfaction. Generally the study implies the Pos Laju should take workable measures to improve upon their services quality in specific areas. It is recommended that further research should assess and analyse customer satisfaction with specific services across Pos Laju in Sibu, Sarawak.
format	Thesis
qualification_level	Bachelor degree
author	Langgit, Aja
author_facet	Langgit, Aja
author_sort	Langgit, Aja
title	Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit
title_short	Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit
title_full	Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit
title_fullStr	Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit
title_full_unstemmed	Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit
title_sort	customer satisfaction on services offered by pos laju sungai merah, sibu, sarawak / aja langgit
granting_institution	Universiti Teknologi MARA Sarawak,Kampus Samarahan
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/25389/1/25389.PDF
_version_	1783733863139246080

Customer Satisfaction on Services offered by Pos Laju Sungai Merah, Sibu, Sarawak / Aja Langgit

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