Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan

Nowadays the growth of retail industry is indeed unprecedented. Several megamalls are expected to open in time for the Commonwealth Games in 1998; this include the KLCC, Berjaya Star City, Mid Valley, Plaza Rakyat and Bintang Square. As it has very good prospect in customer mind, it will get the cus...

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Bibliographic Details
Main Author:	Raja Hassan, Raja Rohafiza
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/2545/1/2545.pdf
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id	my-uitm-ir.2545
record_format	uketd_dc
spelling	my-uitm-ir.25452023-10-17T07:22:32Z Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan 1997-04 Raja Hassan, Raja Rohafiza Consumer satisfaction Customer services. Customer relations Nowadays the growth of retail industry is indeed unprecedented. Several megamalls are expected to open in time for the Commonwealth Games in 1998; this include the KLCC, Berjaya Star City, Mid Valley, Plaza Rakyat and Bintang Square. As it has very good prospect in customer mind, it will get the customers attention very well. Retailing is only one kind of marketing -the last link in the marketing chain of distributors, beginning with the producer and\ the ending with the consumer. Retailing activities include, purchasing goods and services for sale, storing, display pricing, advertising) selling, financing, servicing and others activities necessary to complete the sale with buyer. The goal of retailing is to make profit by servicing the need and wants of consumers for product and services. Thus the key to making profit in retailing rests with the retailer's ability to serve "targeted" groups of consumers. Successful retailers select the kind of consumers they aim to serve, and these consumers become the target population - the people whom they buy merchandise or design services. 1997-04 Thesis https://ir.uitm.edu.my/id/eprint/2545/ https://ir.uitm.edu.my/id/eprint/2545/1/2545.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction Consumer satisfaction
spellingShingle	Consumer satisfaction Consumer satisfaction Raja Hassan, Raja Rohafiza Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
description	Nowadays the growth of retail industry is indeed unprecedented. Several megamalls are expected to open in time for the Commonwealth Games in 1998; this include the KLCC, Berjaya Star City, Mid Valley, Plaza Rakyat and Bintang Square. As it has very good prospect in customer mind, it will get the customers attention very well. Retailing is only one kind of marketing -the last link in the marketing chain of distributors, beginning with the producer and\ the ending with the consumer. Retailing activities include, purchasing goods and services for sale, storing, display pricing, advertising) selling, financing, servicing and others activities necessary to complete the sale with buyer. The goal of retailing is to make profit by servicing the need and wants of consumers for product and services. Thus the key to making profit in retailing rests with the retailer's ability to serve "targeted" groups of consumers. Successful retailers select the kind of consumers they aim to serve, and these consumers become the target population - the people whom they buy merchandise or design services.
format	Thesis
qualification_level	Bachelor degree
author	Raja Hassan, Raja Rohafiza
author_facet	Raja Hassan, Raja Rohafiza
author_sort	Raja Hassan, Raja Rohafiza
title	Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
title_short	Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
title_full	Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
title_fullStr	Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
title_full_unstemmed	Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
title_sort	customer's perception towards product and location of @: works department at hankyu jaya klang / raja rohafiza raja hassan
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/2545/1/2545.pdf
_version_	1783733074876432384

Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan

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