A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman

As time and convenience has become important in this modern times, the concept of convenience stores has been accepted by the fast moving community which values the positive usage of time. The growth of convenience store industry among oil companies have been accompanied by new challenges where they...

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Main Author: Azman, Zaharoff
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/2552/1/2552.pdf
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spelling my-uitm-ir.25522023-10-17T03:40:39Z A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman 1998-03 Azman, Zaharoff Business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Department stores As time and convenience has become important in this modern times, the concept of convenience stores has been accepted by the fast moving community which values the positive usage of time. The growth of convenience store industry among oil companies have been accompanied by new challenges where they have to compete closely with each other and also due to the increasing of demand as the customers are becoming more sophisticated and knowledgeable. In this modern days, beside focussing on time and convenience, it is also important to maintain a positive customer attitude in determining success in the retail industry. Therefore, certain aspects of marketing in which previously may be insignificant to the management such as customer attitudes have to be taken into consideration for today's market environment. The study of the interrelationships between attitudes and behavior is very important to any business organisations. Organisations that can attain positive customer attitude for their company and products are enable to keep pace with the competitiveness of the market environment by drawing in more customers and maintain customer loyalty. In addition, positive customer attitude leads to the greater capitalising of opportunities that the market offers, strenghtening the organisation, and even capitalising on the competitors' weaknesses. 1998-03 Thesis https://ir.uitm.edu.my/id/eprint/2552/ https://ir.uitm.edu.my/id/eprint/2552/1/2552.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Yusof, Mohamad Khidzir
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Yusof, Mohamad Khidzir
topic Business
Business
Consumer satisfaction
Business
Department stores
spellingShingle Business
Business
Consumer satisfaction
Business
Department stores
Azman, Zaharoff
A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
description As time and convenience has become important in this modern times, the concept of convenience stores has been accepted by the fast moving community which values the positive usage of time. The growth of convenience store industry among oil companies have been accompanied by new challenges where they have to compete closely with each other and also due to the increasing of demand as the customers are becoming more sophisticated and knowledgeable. In this modern days, beside focussing on time and convenience, it is also important to maintain a positive customer attitude in determining success in the retail industry. Therefore, certain aspects of marketing in which previously may be insignificant to the management such as customer attitudes have to be taken into consideration for today's market environment. The study of the interrelationships between attitudes and behavior is very important to any business organisations. Organisations that can attain positive customer attitude for their company and products are enable to keep pace with the competitiveness of the market environment by drawing in more customers and maintain customer loyalty. In addition, positive customer attitude leads to the greater capitalising of opportunities that the market offers, strenghtening the organisation, and even capitalising on the competitors' weaknesses.
format Thesis
qualification_level Bachelor degree
author Azman, Zaharoff
author_facet Azman, Zaharoff
author_sort Azman, Zaharoff
title A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
title_short A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
title_full A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
title_fullStr A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
title_full_unstemmed A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
title_sort study on the attitude towards patronizing the select store among the residents of ss18, subang jaya / zaharoff azman
granting_institution Universiti Teknologi MARA
granting_department Faculty of Business and Management
publishDate 1998
url https://ir.uitm.edu.my/id/eprint/2552/1/2552.pdf
_version_ 1783733075615678464