A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli

This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label d...

Full description

Saved in:

Bibliographic Details
Main Author:	Zulkifli, Nor Zurina
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.2562
record_format	uketd_dc
spelling	my-uitm-ir.25622021-09-02T02:34:05Z A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli 1998-10 Zulkifli, Nor Zurina Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label detergents. The main objective of this study is to study on customer awareness of TOPS' private label detergents. Besides that this study also to know the successful of TOPS' private label detergents compare to others manufacturer's brand at TOPS Supermarket Shah Alam Mall. This study also to identify the type of customers that come to TOPS Supermarket and factors that influence them to purchase detergents and to give recommendations and suggestions for better promotion strategy to promote TOPS' private label detergents. The method used in this study are primary and secondary data collection. The primary data is through questionnaires while secondary data involved internal and external data collections. 1998-10 Thesis https://ir.uitm.edu.my/id/eprint/2562/ https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Musa, Rosidah (Associate Professor Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Musa, Rosidah (Associate Professor Dr.)
topic	Branding (Marketing) Branding (Marketing) Branding (Marketing)
spellingShingle	Branding (Marketing) Branding (Marketing) Branding (Marketing) Zulkifli, Nor Zurina A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
description	This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label detergents. The main objective of this study is to study on customer awareness of TOPS' private label detergents. Besides that this study also to know the successful of TOPS' private label detergents compare to others manufacturer's brand at TOPS Supermarket Shah Alam Mall. This study also to identify the type of customers that come to TOPS Supermarket and factors that influence them to purchase detergents and to give recommendations and suggestions for better promotion strategy to promote TOPS' private label detergents. The method used in this study are primary and secondary data collection. The primary data is through questionnaires while secondary data involved internal and external data collections.
format	Thesis
qualification_level	Bachelor degree
author	Zulkifli, Nor Zurina
author_facet	Zulkifli, Nor Zurina
author_sort	Zulkifli, Nor Zurina
title	A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_short	A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_full	A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_fullStr	A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_full_unstemmed	A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_sort	study on customer's awareness of tops' private label of detergents at tops supermarket shah alam mall / nor zurina zulkifli
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf
_version_	1783733077087879168

A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli

Similar Items