A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli

This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label d...

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Bibliographic Details
Main Author: Zulkifli, Nor Zurina
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf
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