A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli

A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli

This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label d...

Saved in:

書目詳細資料
主要作者:	Zulkifli, Nor Zurina
格式:	Thesis
語言:	English
出版:	1998
主題:	Branding (Marketing)
在線閱讀:	https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
由: Abd Aziz, Najdah
出版: (1999)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
由: Mohd Nadzri, Wan Nadiah
出版: (2017)

The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek
由: A. Malek @ Abdul Malek, Nor Izzati
出版: (2005)

The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman
由: Othman, Munirah
出版: (2015)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
由: Fhidzon, Mohammad Raffi, et al.
出版: (2019)

Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad
由: Ahmad, Noor Azmi
出版: (2010)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
由: Omar, Nur Masturina
出版: (2011)

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
由: Mohd Nor, Mohd Faizul
出版: (2011)

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
由: Ahmad Farrid, Fasihah Farhanah
出版: (2022)

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman
由: Raman, Nur Nazihah
出版: (2011)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
由: Nik Sulaiman, Nik Nur Aswad
出版: (2011)

Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
由: Razman, Asilah Hadhinah Aiman
出版: (2020)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
由: Abdollah, Ida Izumi
出版: (2019)

Brand loyalty on sport shoes purchase : a Malaysian perspective
由: Chong, Justin
出版: (2000)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
由: Muhamad Tamyez, Puteri Fadzline
出版: (2014)

Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin
由: Mohd Sirajuddin, Mohd Dasuqkhi
出版: (2020)

Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
由: Abdullatif, Siti Maisarah
出版: (2010)

A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
由: Abdullah, Hadinawati
出版: (2006)

A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran
由: Pasran, Norsalwani
出版: (2017)

The issues of co-branding among hospitality organizations / Nur Syuhaada Kharil Anuar
由: Kharil Anuar, Nur Syuhaada
出版: (2020)

Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib
由: Ahmad@ Taufik, Izuati, et al.
出版: (2008)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
由: Mohd Rashid, Nur Syakira
出版: (2018)

The case study of rebranding logo design on Nisa’ Book Cafe / Nurul Hazwani Husna Suzaimi
由: Suzaimi, Nurul Hazwani Husna
出版: (2022)

Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
由: Omar, Arenawati Sehat
出版: (2000)

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
由: Abdullah, Johari
出版: (2023)

Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
由: Mohamad, Ahmad Mustaqim
出版: (2015)

A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar
由: Omar, Nur Azmatul
出版: (2012)

Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
由: Zainal Abidin, Sazrinee
出版: (2019)

Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
由: Laga, Lisa, et al.
出版: (2016)

Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
由: Ahmad, Zuraina, et al.
出版: (2013)

Corporate social responsibility disclosure in resource-based view and institutional theories context / Suzana San
由: San, Suzana
出版: (2011)

The effects of online review towards hotel intention / Nabilah Asraf Panchu and Nurbatrisyia Daud
由: Asraf Panchu, Nabilah, et al.
出版: (2019)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
由: Phang, Ing
出版: (2001)

The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel
由: Mohd Jamel, Nazirul Munir
出版: (2014)

Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei
由: Borzooei, Mahdi
出版: (2015)

The interplay between product concept and brand personality : effects on inferences and brand extensions /
由: Kum, Doreen
出版: (2003)

Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
由: Muda, Mazzini
出版: (2013)

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
由: Raja Ngah, Raja Maimunah
出版: (1997)

Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
由: Wan Abdul Hamid, Wan Nazihah Najwa
出版: (2018)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
由: Mohamed, El Mousa Hadeel Ali
出版: (2022)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group