A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar

Retailing in Malaysia has been growing tremendously over the last few years. The competition among the retailers is getting fiercer. And nowadays cause of the economic slow down there must have careful operations and retailer will find it more important than ever to develop new and clear direction t...

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Bibliographic Details
Main Author:	Mohamed Nazar, Ahmad Faiezal
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Consumer satisfaction Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/2573/1/2573.pdf
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id	my-uitm-ir.2573
record_format	uketd_dc
spelling	my-uitm-ir.25732023-10-17T02:21:36Z A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar 1998-09 Mohamed Nazar, Ahmad Faiezal Consumer satisfaction Customer services. Customer relations Department stores Retailing in Malaysia has been growing tremendously over the last few years. The competition among the retailers is getting fiercer. And nowadays cause of the economic slow down there must have careful operations and retailer will find it more important than ever to develop new and clear direction to maintain their share market. Lifestyle marketing, competitive pricing, store ambience and displays, excellent customer service and right merchandising blend are just some areas retailers have to seriously consider in the present years. Nowadays, retailers need to stay close to the customers and understand their changing tastes, preferences, perception and expectations. Since now we are in economic slow down so the purchasing power of the customers also decrease. So as a retailer we should seen clearly what the customers needs and wants at this time not at the point of retailers. This study on the customers perceptions towards Ladies Wear Department, MHJ Bangsar is prepared to determine the customers perception towards the department product arrangement, displays, decoration, environment, product prices, assortment, quality, services and facilities and also the sale assistants. The objective of the study is to measure up the customer's perceptions and expectations towards this department. 1998-09 Thesis https://ir.uitm.edu.my/id/eprint/2573/ https://ir.uitm.edu.my/id/eprint/2573/1/2573.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction Consumer satisfaction Department stores
spellingShingle	Consumer satisfaction Consumer satisfaction Department stores Mohamed Nazar, Ahmad Faiezal A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar
description	Retailing in Malaysia has been growing tremendously over the last few years. The competition among the retailers is getting fiercer. And nowadays cause of the economic slow down there must have careful operations and retailer will find it more important than ever to develop new and clear direction to maintain their share market. Lifestyle marketing, competitive pricing, store ambience and displays, excellent customer service and right merchandising blend are just some areas retailers have to seriously consider in the present years. Nowadays, retailers need to stay close to the customers and understand their changing tastes, preferences, perception and expectations. Since now we are in economic slow down so the purchasing power of the customers also decrease. So as a retailer we should seen clearly what the customers needs and wants at this time not at the point of retailers. This study on the customers perceptions towards Ladies Wear Department, MHJ Bangsar is prepared to determine the customers perception towards the department product arrangement, displays, decoration, environment, product prices, assortment, quality, services and facilities and also the sale assistants. The objective of the study is to measure up the customer's perceptions and expectations towards this department.
format	Thesis
qualification_level	Bachelor degree
author	Mohamed Nazar, Ahmad Faiezal
author_facet	Mohamed Nazar, Ahmad Faiezal
author_sort	Mohamed Nazar, Ahmad Faiezal
title	A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar
title_short	A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar
title_full	A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar
title_fullStr	A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar
title_full_unstemmed	A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar
title_sort	study on the customer perceptions toward ladies department mun loong hankyu jaya bangsar / ahmad faiezal mohamed nazar
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/2573/1/2573.pdf
_version_	1783733077574418432

A study on the customer perceptions toward ladies department Mun Loong Hankyu Jaya Bangsar / Ahmad Faiezal Mohamed Nazar

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