Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab

FOKUS Convenience Store is one of FOKUS Banner Store, a new franchise store introduced by NRC DISTRIBUTION Sdn. Bhd. through its subsidiary NRC Consultancy Sdn. Bhd. FOKUS Convenience Store didn't have its own brand. So this research is carried out to fulfil three objectives that are; to find t...

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Bibliographic Details
Main Author: Abdul Wahab, Roshidah
Format: Thesis
Published: 1998
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