Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip

Shopping mall management is a profession that had long existed for managing the whole operation of the shopping mall. The main purpose of the shopping mall management is to ensure that the customers of the mall including the tenant can enjoy the service provided optimally. In order to achieve that,...

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Main Author:	Abd Latip, Siti Masliana
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Management Industrial Management Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/2601/1/2601.pdf
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id	my-uitm-ir.2601
record_format	uketd_dc
spelling	my-uitm-ir.26012021-09-06T10:21:53Z Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip 2010-05-22 Abd Latip, Siti Masliana Management. Industrial Management Marketing Shopping mall management is a profession that had long existed for managing the whole operation of the shopping mall. The main purpose of the shopping mall management is to ensure that the customers of the mall including the tenant can enjoy the service provided optimally. In order to achieve that, the management not only has to provide the best services, but also manage the mall very well and maintain the best condition and always upgrade the atmosphere of the shopping mall to attract the people to come and enjoy while at the mall. As to make the mall successful, the marketing strategies should be the best for long term investment. So, this study focused on how both of the shopping malls carried out their marketing strategies in order to achieve high level of guest's satisfaction. This study was done by interviewing the Event and Operation Manager of Village Mall, Mr Gopinanth and Mr Kim Heong Seng, the Marketing Manager of Central Square shopping mall. The source of data and information has been gathered and collect from many sources such journal, articles, newspaper, opinions from qualified person and questionnaires. By the end of this project, it is hoped that it can clearly explain regarding the management and the marketing strategies of shopping malls. 2010-05 Thesis https://ir.uitm.edu.my/id/eprint/2601/ https://ir.uitm.edu.my/id/eprint/2601/1/2601.pdf text en public degree Universiti Teknologi MARA Faculty of Architecture, Planning and Surveying Othman, Adibah (Prof.Madya Sr)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Othman, Adibah (Prof.Madya Sr)
topic	Management Industrial Management Marketing
spellingShingle	Management Industrial Management Marketing Abd Latip, Siti Masliana Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip
description	Shopping mall management is a profession that had long existed for managing the whole operation of the shopping mall. The main purpose of the shopping mall management is to ensure that the customers of the mall including the tenant can enjoy the service provided optimally. In order to achieve that, the management not only has to provide the best services, but also manage the mall very well and maintain the best condition and always upgrade the atmosphere of the shopping mall to attract the people to come and enjoy while at the mall. As to make the mall successful, the marketing strategies should be the best for long term investment. So, this study focused on how both of the shopping malls carried out their marketing strategies in order to achieve high level of guest's satisfaction. This study was done by interviewing the Event and Operation Manager of Village Mall, Mr Gopinanth and Mr Kim Heong Seng, the Marketing Manager of Central Square shopping mall. The source of data and information has been gathered and collect from many sources such journal, articles, newspaper, opinions from qualified person and questionnaires. By the end of this project, it is hoped that it can clearly explain regarding the management and the marketing strategies of shopping malls.
format	Thesis
qualification_level	Bachelor degree
author	Abd Latip, Siti Masliana
author_facet	Abd Latip, Siti Masliana
author_sort	Abd Latip, Siti Masliana
title	Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip
title_short	Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip
title_full	Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip
title_fullStr	Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip
title_full_unstemmed	Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip
title_sort	comparison study on management and marketing strategies case study: village mall and central square, sungai petani, kedah / siti masliana abd latip
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Architecture, Planning and Surveying
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/2601/1/2601.pdf
_version_	1783733080252481536

Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip

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