An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali

The printing market across the globe today is very challenging with many printing companies are striving to sustain their existence in the market. Malaysia printers are not excluded and received the similar pressure. Realizing the affect of this scenario in the long run, this study explored the prin...

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Main Author:	Mohammed Ali, Noor Azly
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Commercial art as a profession Printmaking and engraving
Online Access:	https://ir.uitm.edu.my/id/eprint/26873/1/TP_NOOR%20AZLY%20MOHAMED%20ALI%20AD%2018_5.pdf
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id	my-uitm-ir.26873
record_format	uketd_dc
spelling	my-uitm-ir.268732019-12-16T09:11:57Z An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali 2018 Mohammed Ali, Noor Azly Commercial art as a profession Copying, enlarging, and reduction of drawings Printmaking and engraving The printing market across the globe today is very challenging with many printing companies are striving to sustain their existence in the market. Malaysia printers are not excluded and received the similar pressure. Realizing the affect of this scenario in the long run, this study explored the printing challenges faced by the Malaysia commercial printers and the strategies used to maintain in the market from the management's perspectives. A qualitative with the exploratory research design was used. The data collection was done in two stages. First, a preliminary study was conducted with fifteen companies in order to have a general understanding about the scenario and challenges faced by Malaysia printers. The themes from this stage were then analysed and then collapsed into four main themes: market challenge, technology development, human resources challenges, and quality implementation and enforcement. The themes generated from the first stage were then used to further explore the scenario at four large commercial printing companies that are established. In depth interviews were conducted with twenty-two to investigate whether the companies encountered the challenges and to compare the strategies used to retain in the market. All the participated printing companies highlighted and agreed that the global printing challenges impacted their printing businesses. It is recommended that printing companies to smartly utilize their existing resources, keep abreast with the latest technology, aware and adapt to market changes, and improve employees' competency. Practically, this study could help Malaysia commercial printing companies to improve their businesses performances and stay competitive. Additionally, the sustainability strategies identified can be shared and benchmarked by other printers in improving their performance. The findings also could help relevant agencies to review current policies to augment the overall performance of Malaysia printing industries. Theoretically, the findings of this study enrich the existing literature with the current issues or challenges faced and strategies adopted by the Malaysia printers, which is very minimal being empirically studied before. This study focused on large printers, thus, future studies are encouraged to explore on Small and Medium Enterprise (SME) printers who play vital role in Malaysia printing industry. 2018 Thesis https://ir.uitm.edu.my/id/eprint/26873/ https://ir.uitm.edu.my/id/eprint/26873/1/TP_NOOR%20AZLY%20MOHAMED%20ALI%20AD%2018_5.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Commercial art as a profession Commercial art as a profession Printmaking and engraving
spellingShingle	Commercial art as a profession Commercial art as a profession Printmaking and engraving Mohammed Ali, Noor Azly An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali
description	The printing market across the globe today is very challenging with many printing companies are striving to sustain their existence in the market. Malaysia printers are not excluded and received the similar pressure. Realizing the affect of this scenario in the long run, this study explored the printing challenges faced by the Malaysia commercial printers and the strategies used to maintain in the market from the management's perspectives. A qualitative with the exploratory research design was used. The data collection was done in two stages. First, a preliminary study was conducted with fifteen companies in order to have a general understanding about the scenario and challenges faced by Malaysia printers. The themes from this stage were then analysed and then collapsed into four main themes: market challenge, technology development, human resources challenges, and quality implementation and enforcement. The themes generated from the first stage were then used to further explore the scenario at four large commercial printing companies that are established. In depth interviews were conducted with twenty-two to investigate whether the companies encountered the challenges and to compare the strategies used to retain in the market. All the participated printing companies highlighted and agreed that the global printing challenges impacted their printing businesses. It is recommended that printing companies to smartly utilize their existing resources, keep abreast with the latest technology, aware and adapt to market changes, and improve employees' competency. Practically, this study could help Malaysia commercial printing companies to improve their businesses performances and stay competitive. Additionally, the sustainability strategies identified can be shared and benchmarked by other printers in improving their performance. The findings also could help relevant agencies to review current policies to augment the overall performance of Malaysia printing industries. Theoretically, the findings of this study enrich the existing literature with the current issues or challenges faced and strategies adopted by the Malaysia printers, which is very minimal being empirically studied before. This study focused on large printers, thus, future studies are encouraged to explore on Small and Medium Enterprise (SME) printers who play vital role in Malaysia printing industry.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohammed Ali, Noor Azly
author_facet	Mohammed Ali, Noor Azly
author_sort	Mohammed Ali, Noor Azly
title	An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali
title_short	An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali
title_full	An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali
title_fullStr	An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali
title_full_unstemmed	An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali
title_sort	exploration of printing challenges and strategies among malaysia commercial printers / noor azly mohammed ali
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/26873/1/TP_NOOR%20AZLY%20MOHAMED%20ALI%20AD%2018_5.pdf
_version_	1783733912932974592

An exploration of printing challenges and strategies among Malaysia commercial printers / Noor Azly Mohammed Ali

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