The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar

In election, young voters will be exposed with variety of political information. One of the main political information sources during election campaign is through political advertising. Political advertisements that created during election campaigns serve multi purposes, either to persuade, influenc...

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Main Author:	Saahar @ Saabar, Suhaimee
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Public administration
Online Access:	https://ir.uitm.edu.my/id/eprint/27104/1/TP_SUHAIMEE%20SAAHAR%40SAABAR%20MC%2018_5.pdf
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id	my-uitm-ir.27104
record_format	uketd_dc
spelling	my-uitm-ir.271042020-01-14T09:26:58Z The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar 2018 Saahar @ Saabar, Suhaimee Public administration Politics, Practical In election, young voters will be exposed with variety of political information. One of the main political information sources during election campaign is through political advertising. Political advertisements that created during election campaigns serve multi purposes, either to persuade, influence, attacking, informing and manipulate the voters' information seeking and voting behaviour. In this study, mixed method was used to study the effect of political communication on young voters' political information efficacy and sense-making process in DUN Kota Damansara, Selangor. Firstly, focus group discussion through Sense-Making Methodology based on theory developed by Dervin was conducted to analyses how young voters' political situation affect their information needs and usage. Survey was used as the second method and its role as developing a structural model to confirm and develop a new theoretical framework that can later name as Political Ads Sense Efficacy to measure the effect of political advertising on young voters' behaviour. The findings show that young voters in this study choose political parties as their main factor of selection rather than candidates. At the same time, they believed that manifesto just political promises by political parties in winning an election. Therefore, this thesis discussed the role of political advertising in voters' information seeking and voting behaviour. Political advertising has a great impact on young voters' political ads sense efficacy in terms of their understanding and experience in influencing their political decision. Therefore, this thesis has proven that political advertising, political information efficacy and sense-making can be strong predictors to predict the outcome of election. 2018 Thesis https://ir.uitm.edu.my/id/eprint/27104/ https://ir.uitm.edu.my/id/eprint/27104/1/TP_SUHAIMEE%20SAAHAR%40SAABAR%20MC%2018_5.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Communication and Media Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Public administration Public administration
spellingShingle	Public administration Public administration Saahar @ Saabar, Suhaimee The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
description	In election, young voters will be exposed with variety of political information. One of the main political information sources during election campaign is through political advertising. Political advertisements that created during election campaigns serve multi purposes, either to persuade, influence, attacking, informing and manipulate the voters' information seeking and voting behaviour. In this study, mixed method was used to study the effect of political communication on young voters' political information efficacy and sense-making process in DUN Kota Damansara, Selangor. Firstly, focus group discussion through Sense-Making Methodology based on theory developed by Dervin was conducted to analyses how young voters' political situation affect their information needs and usage. Survey was used as the second method and its role as developing a structural model to confirm and develop a new theoretical framework that can later name as Political Ads Sense Efficacy to measure the effect of political advertising on young voters' behaviour. The findings show that young voters in this study choose political parties as their main factor of selection rather than candidates. At the same time, they believed that manifesto just political promises by political parties in winning an election. Therefore, this thesis discussed the role of political advertising in voters' information seeking and voting behaviour. Political advertising has a great impact on young voters' political ads sense efficacy in terms of their understanding and experience in influencing their political decision. Therefore, this thesis has proven that political advertising, political information efficacy and sense-making can be strong predictors to predict the outcome of election.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Saahar @ Saabar, Suhaimee
author_facet	Saahar @ Saabar, Suhaimee
author_sort	Saahar @ Saabar, Suhaimee
title	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_short	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_full	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_fullStr	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_full_unstemmed	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_sort	effects of political communication on young voters political information efficacy and sense-making process: a case study in dun kota damansara (selangor) / suhaimee saahar @ saabar
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Communication and Media Studies
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/27104/1/TP_SUHAIMEE%20SAAHAR%40SAABAR%20MC%2018_5.pdf
_version_	1783733926771032064

The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar

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