Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif

Hospitality sector is one of the sectors that contribute to the Malaysian income. It is because, this sector have related with the Malaysia tourism sector. The continuously tourism promotion make the tourism sector more rapid and this situation have giving impact to the hospitality sector. The growt...

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Main Author:	Abdullatif, Siti Maisarah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Marketing Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/2712/1/2712.pdf
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id	my-uitm-ir.2712
record_format	uketd_dc
spelling	my-uitm-ir.27122021-09-06T05:55:24Z Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif 2010-02-04 Abdullatif, Siti Maisarah Marketing Branding (Marketing) Hospitality sector is one of the sectors that contribute to the Malaysian income. It is because, this sector have related with the Malaysia tourism sector. The continuously tourism promotion make the tourism sector more rapid and this situation have giving impact to the hospitality sector. The growths of the tourism sector make all the hotels or resort who involve in this sector has to compete each others in order to attract tourist. The competitions that exist make the hotel or resort management do some rebranding and upgrading to their hotels or resort in order to attract tourist. The objective this study is to determine the elements or things that the resort should rebranding or upgrading in order to make sure that the resort can compete with others resort in hospitality sector. The determinations of the elements and factors have been made by using comparison and analysis. Base on these two methods, the factors have been found, beside that the solution or the recommendation for the problem also have been found. Base on this study, the conclusion that can be made is this resort should carry out the rebranding process in order to compete with other resort at Port Dickson. The rebranding process should be made at the moderate scale because not all elements that have been implementing is not good and need to rebrand. 2010-02 Thesis https://ir.uitm.edu.my/id/eprint/2712/ https://ir.uitm.edu.my/id/eprint/2712/1/2712.pdf text en public degree Universiti Teknologi MARA Faculty of Architecture, Planning and Surveying Mat Saat, Prof Dr Zainal
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mat Saat, Prof Dr Zainal
topic	Marketing Branding (Marketing)
spellingShingle	Marketing Branding (Marketing) Abdullatif, Siti Maisarah Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
description	Hospitality sector is one of the sectors that contribute to the Malaysian income. It is because, this sector have related with the Malaysia tourism sector. The continuously tourism promotion make the tourism sector more rapid and this situation have giving impact to the hospitality sector. The growths of the tourism sector make all the hotels or resort who involve in this sector has to compete each others in order to attract tourist. The competitions that exist make the hotel or resort management do some rebranding and upgrading to their hotels or resort in order to attract tourist. The objective this study is to determine the elements or things that the resort should rebranding or upgrading in order to make sure that the resort can compete with others resort in hospitality sector. The determinations of the elements and factors have been made by using comparison and analysis. Base on these two methods, the factors have been found, beside that the solution or the recommendation for the problem also have been found. Base on this study, the conclusion that can be made is this resort should carry out the rebranding process in order to compete with other resort at Port Dickson. The rebranding process should be made at the moderate scale because not all elements that have been implementing is not good and need to rebrand.
format	Thesis
qualification_level	Bachelor degree
author	Abdullatif, Siti Maisarah
author_facet	Abdullatif, Siti Maisarah
author_sort	Abdullatif, Siti Maisarah
title	Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
title_short	Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
title_full	Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
title_fullStr	Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
title_full_unstemmed	Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
title_sort	rebranding of the resort case study: pnb ilham resort, port dickson / siti maisarah abdullatif
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Architecture, Planning and Surveying
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/2712/1/2712.pdf
_version_	1783733086605803520

Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif

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